The video streaming platform has brought to focus something that was never here before. And that is a world that is acting upon one distinct period termed the Pre-pandemic and Post-pandemic era. This time is responsible for the shift in many areas today. And the effects are not forbidden to the entertainment industry.
The Digital Platforms (video) can attest to these effects, with the video streaming services business surging now more than ever. Its market is expected to rise at a CAGR of 19.1%, surpassing $438.5 Billion by 2026.
Traditional cable TV is now a yesteryear trend as consumers prefer watching their favorite TV shows on a smart device.
It has also led to the astounding surge in new video video business.
Therefore, video businesses must adapt to innovative strategies that increase streaming video engagement.
In this article, we break down the different steps that are involved in increasing the user base for your video streaming platform.
How to increase the user base for your video streaming service?
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Master your content strategy
Content is the key to elevating your video business in the digital world. Master a perfect content strategy relevant to your audience. View content from their perspective and make sure to add, advertise, and market only the best. Viewers are very particular about where their money goes. They want to experience the satisfaction of watching their favorite content for the time and money they invest.
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Inclusion of Diverse Platforms
Research shows that nearly 60% of viewers prefer streaming videos on smart TVs. And about 45% prefer mobile devices. The point is OOT platforms must be user-friendly.
An online video platform provider must ensure that the video app is versatile to use on mobiles, tabs, connected TVs, laptops, and other smart devices. Your video streaming platform must be compatible with all kinds of smart gadgets where users are most active.
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Listen to your customers
Observe research and analyze your customer behavior. Listen to their needs and incorporate what you have discovered into your content strategy. Analyze the type, genre, and location status of your audience. Increase video video streaming engagement with some actionable insights from the behavior pattern of your viewers.
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Provide a stunning user experience & interface.
User experience is the key to getting customers to revisit or nevertheless hooked on to your video platform.
With a high benchmark in the video industry, viewers do not compromise on the quality of the platform. They demand a perfect user experience for the money and time they invest.
A non-responsive video streaming solution or a blurry video is guaranteed to fail. If it sounds like your platform, you will have to make your video platform free of all those errors.
Ensure that your UI is user-friendly in terms of its functionality and design.
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App Store Optimization
Similar to SEO, ASO or App Store Optimization is essential for APP Store. Enhancing your video streaming platform development is important, and ASO is the tool that can boost the promotion of your video platform.
The key areas to be optimized for ASO are as follows:
App Keyword:
Update your app keyword as per the latest trends and user search queries.
App Logo:
Design your App logo to be unique in design and attractive to draw the attention of the new potential customers.
App Name, Subtitle, and URL:
The ASO for your video store is dependent on the app name, subtitle, and URL of your video store.
Ratings, Reviews, and Downloads:
Reviews and ratings are essential to establish trust with new customers. Additionally, the number of downloads increases the reachability of your video store. The more your app ranks, the more will be your app downloads.
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Lucrative Subscription Plans
Today 60% of the viewers are over-flooded with streaming online content. And a vast majority of your target audience would already be your video streaming subscribers. So, the one thing that will make them choose your video platform over others is to have a sound subscription model.
Your platform must have optimized functionality and affordability to thrive. The subscription-based business market has doubled in the last five years. And now is the time to capitalize on new opportunities to increase customer acquisition rate.
A great subscription plan includes-
- Exclusive discounts, coupons, and vouchers
- Flexible & automated subscription solutions
- Robust security
- Recurring Billing Management
- Free trial with multiple up-gradation plans
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Speeding Up Content Discovery
Everybody loves a good story. Just like Instagram, to make your video visible instead of getting lost in the crowd, add the newly released content as stories or updates. And featuring content with slider banners and ‘watch now’ buttons can enhance visibility.
Survey shows that over 70% of video viewers prefer content discovery features such as stories and updates.
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Utilizing the Content Aggregators
Streaming devices and set-top boxes are powerful content aggregators. They allow streamers to consolidate various contents and channels into one interface.
It facilitates easy navigation without making the viewers overwhelmed. Offer exclusive video content with discounts to the subscribers of such content aggregators. It will boost the customer acquisition rate of your video platform and reduce the chances of losing customers. Also, integrate multiple VOD subscriptions with linear channels.
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Keep rolling out new features
The best way to keep up your pace in the game alongside your competitors is to add new features periodically to enhance customer experience.
The top players in the market renew their benchmarks with new features and add-ons. To stay ahead in this competition, you need to keep your video streaming services constantly evolving to bring in more users.
Conclusion
A custom development and integration of your video platform. Our additional customizations & features can help your video platform to stay neat and put together, while maintaining its signature elegance at all times.
