Best Tips for Content Writer: Are you someone who loves to write and has excellent communication skills? But don’t know what to do with these skills? Don’t worry, in this article I will show you how to hone your skills, start from scratch and turn it into a content writing profession.
Most of us spend a good amount of time online, watching videos, social networking, reading e-books, etc., all these are material. It is used to attract end-users, and to persuade them to buy a particular product. This content has not been created by anyone other than the content writers.
Content writing is the creation of content for knowledge and promotional strategy. The basic objective of a content writer is to improve sales pitch, impress people and create awareness about a specific product, service or company. The success of content depends on its reach. If you want to become a content writer, Join an online content writing course from Ws Cube Tech which is the best IT Institute in India.
Effective content is writing that engages, entertains, and—most of all—achieves your business goals, such as closing sales, getting mailing list signups, and more. This is content that people really want to read.
1. Use your voice. Just as your website needs consistent colours, fonts, and design, your writing needs to be consistent in its tone and style. The easiest way to do this is to write in your own unique voice.
Stories are more interesting and memorable than cold facts and figures. Write like the person you are, not a sales/marketing robot.
2. Write for your audience, not for yourself. Use language they understand and address what is important to them (more than what is important to you). Talk to them and their needs. Provide answers to questions or concerns they may have. Save your extensive vocabulary for Scrabble.
3. Pay attention to the titles. Eighty per cent of people read all the headlines, while only 20 per cent read all the content on a single page. Know that no matter how good your content is, most people will quickly scan it, hunting for what they want. Make hunting easy with big headlines.
4. Summarize any important points or conclusions directly at the beginning of a page. Even if people stop reading there, they can still understand the essence of it.
5. Don’t be too clever or creative. Creative, flowery writing has its place (see: Beatnik Café). For your website, ask your audience not to overthink what you mean or confuse it with your creativity.
6. Use the language your audience uses. Mimic how they speak and the words they use. How do you understand it? See who reads your site, comments on your blog posts subscribe to your newsletter or buys your products. Check out their website, email and social media updates. You can also ask the handful of people who have paid for your products to describe your products back to you.
7. One page = one focus. What should someone do after reading a page? Be clear about the next step via a form, link, button or any type of call to action. Examples: Buy your product, sign up for your mailing list, read another related article, or leave a comment. Choose one next-step task, but not all.
8. You don’t have to be “silly” to sell. Honesty works, as does teaching or simply telling how something works. Focus on the benefits to your audience, not the features.
9. Be a curator, not a collector of words. Edit tirelessly. Cut as much as you can. Don’t bother checking the word count, just to get your point across clearly.
10. To give evidence Can you back up your claims with testimonials? Use case studies, real-world examples, success stories, or even embedded tweets from your audience that praise your work/product.
11. Take a place Your audience isn’t everyone, and you’re not going to please everyone who reads your writing. Have an opinion, draw a line in the sand, and aim to please your audience.
12. Be 100% technically correct. No grammatical problems, passive voice or spelling mistakes. Hire a copy editor or proofreader to go through everything line by line.
13. The most important lesson is this: Write with a true passion for what you do. Show your enthusiasm for how your business helps its customers. Show your readers why you care about them, and they will care about what you do in return.
