Nowadays, the internet and social media have made it so easy to find the best hotels available. It allows one to filter out options according to one’s own needs. If someone wants a stay at a hotel that falls within the budget, a stay with the best food or service, or a room with a view, then social platform is a great option to explore.
Marketing for hotels on social platforms like Facebook, Twitter, Instagram, etc. is necessary to build brand awareness, increase visibility, attract potential customers, and boost direct bookings. Apart from searching directly on google, people have also started getting to know about hotels via social media, like YouTube Vlogs, Instagram posts, Facebook pages and groups, etc.
Most of the hotel owners have realised the power of social pla, while, some are yet to discover this virtual world. Those that have realised are opting for the latest marketing strategies and some are even outsourcing services from a digital marketing agency. If hotel manages to build a brand image, then it is likely that a customer would want to visit over and over. And the brand image can be built using social platforms by interacting with your customers on regular basis and by posting pictures and videos that will force them to revisit.
In this article, the best social media marketing strategies for hotels are discussed.
Guide to social media management for hotels
Update creative content consistently:
The hotel industry is all about creativity, if your social media posts are not creative enough and are unattractive then there is no way it will grab people’s attention. Hire professional photographers, video editors and skilled content curators to create your social media posts, let the images and videos speak for themselves. Your content should be mesmerizing enough to put an everlasting impression on your potential customers. And remember to update content consistently so that your page doesn’t get lost among millions of other brands.
Update every information:
When someone is exploring your hotel page on the social media page, he/she would want to acquire every little bit of information, such as nearby attractions, mode of travel, nearest airport or railway station, route to follow from major metro cities, the best time to visit, etc.; make sure you provide them with all these information.
Double your advertising budget during the season:
Social media platforms are entirely free; at the same time, you have an option of paid advertisement here. During the peak tourist season double your advertising budget as the rate on investment is higher during the season. It really is a win-win situation!
Tie up with social media influencers:
There are thousands of influencers on social media platforms with huge fan bases and followers. Some influencers are just waiting for you to approach them, if you do not know how to find them, try contacting a digital marketing agency. The influencers have great experience in promoting a brand as they are well aware of the latest trends and technologies and they make content intending to garner millions of views and impressions.
Lure customers with attractive offers: Load all your social media accounts with exciting offers and discounts that will make people pick your hotel services. Give a shoutout to people on their birthdays, anniversaries, wedding, etc. or you can even send them gifts or vouchers. This will build a sense of belongingness and will make them feel special. You can expect their loyalty for a lifetime.
Follow the latest trends: To promote your hotel business on platforms like Instagram and Facebook following the latest trends will help you out a great deal. There are certain trending songs and challenges, if adopted can make your video trend in no time. Everybody is crazy about these trends, for e.g, a recent Korean web series named ‘Squid games’ became extremely popular on social media platforms that everybody started making videos on the same concept that the series shows.
Attractive layout of social media page: Think creative but think different! Do not follow the default layout on your social media pages. Customize it and add a touch of style to it that will surely make an impression.
Link your website: Whenever you update a post about your hotel on social media platforms make sure you add a link to your website so that your customers get to know more about you.
