WordPress Website Theme- Dos and Don’ts

“The right website theme can help brand and business create a lasting positive impression and boost sales.”

With over 10,000 themes available in the WordPress website builder platform- the choice is unlimited. You can have your pick from these themes, both paid and premium, and hone your business website down to the very basics. But there are a few guidelines you should follow while choosing the right theme.

The Dos Of Selecting A WordPress Theme

Let’s check out these tips and help you select the best of the best WordPress themes.

Do list the goals you need before starting

Before selecting your WordPress theme, you need to assort what are the main objectives, or rather features and functionalities that you need for your WordPress website theme. You need to list the basic functionalities and then align them with the themes. This helps in choosing a theme that will cover all the business goals in the future.

The WordPress website building platform has a Themes Repository where you can find the WordPress Feature Filter. From here, you can go through the specific feature – get it customized (like add columns or rows), ready, and even choose a header of your choice. Keep WordPress features clean, sophisticated, and user-friendly in your chosen theme.

Do choose a responsive design

Selecting a WordPress theme whose design is responsive is crucial in the long run. A mobile-friendly theme opens the reach of your website to a border segment of the audience and makes the navigation intuitive. Choose a WordPress theme that is not mobile-friendly but is compatible with any device- laptops, desktops, tablets, smartphones, smartwatches, smart TVs, etc. A fluid grid helps the design and development of the website more easily.

Do pick out colours that embrace your brand

The right choice of colours in your theme helps in embracing your brand’s vision and appearance online. Therefore, do remember to choose the theme colours accordingly as colours influence your brand recognition in the market. The right choice of colours must be aligned with your brand identity (logo) and your target audience’s taste. Strategically, the right colour schemes enhance the visual appearance, navigation and readability of your website. But always know your audience before choosing the colour palette.

Do choose the latest version of the theme with updated functionalities

Remember to choose a WordPress theme that works well for the current WordPress version. This makes your website compatible, ensures high-end security, and keeps the plugins updated. An updated theme aligns with all features and functionalities, boosting the website’s overall performance. It even improves the website speed and minimizes the loading time.

Do pick out a theme that is SEO-friendly

Selecting a theme is not only about features, functionalities, colours, and fonts. It is also about choosing a theme that is well adjusted with Search Engine Optimization (SEO). Make sure that your chosen WordPress theme is built for SEO as it helps the search engines to crawl easily. It even ensures better search results as the URL structure is more inclined towards SEO essentials. Thereby, boosting the speed and minimizing the loading time for your eCommerce site with a mobile-friendly design outlay.

The Don’ts Of Selecting A WordPress Theme

Let’s check out some WordPress themes that you should avoid.

Don’t choose a theme that overloads the font’s appearance

A theme includes the basic typography like the right fonts that make your eCommerce website visually appealing and easy to navigate. Never choose a font that will overpower your business objective and result in sudden exits from the site.

Remember that your website fonts should be prominent, relevant, sophisticated, and readable to all your visitors. This is very important for user experience and user engagement in the long run. Capturing the audience’s attention at a glance through enticing fonts improves your website’s overall performance using CSS platforms with extra assistance from any WordPress development service provider.

Don’t select a bloated theme

If your chosen theme is cluttered with features, tools, and functionalities – it will pull you down by affecting your business in the long run. If your theme is bloated, it will slow down your website’s performance. A bloated theme overloads the server no matter how feature-rich your theme is. Make sure your theme has basic features that are alluring but at the same time are optimized so that it can load within 400 milliseconds. This focuses on the web site’s performance by enhancing its speed and keeping the site secure.

Pro Tip: Do run a theme check

Remember, when you are set and done finalizing your WordPress theme, do run a check to test its standards and efficiency. There are many plugins available from which you can take help run your theme. This provides a scope of opportunity to fix all the bugs, glitches, etc, and make some tweaks before launching your eCommerce site. You can double-check your features, content, colour palette, the responsiveness on different devices, images, and so on.

Conclusion

Selecting the right theme for your WordPress website is pretty important. The right theme brings out the essence of your brand’s vision and helps achieve your business goals. Hope this very basic guideline on how to choose the right theme for your eCommerce website can ease your selection process.