Nowadays, with an increase in use of mobile phones and related technologies, the mobile app market is growing exponentially. Android and iOS are widely used platforms for building mobile apps. One of the questions that arises for businesses is whether to choose iOS or Android for building mobile apps. For this, they need to do some market research like numbers of smartphone users in the targeted city or country, Number of Android or iOS users, type of app, and many more. Once you know the targeted audience, you can easily choose the right platform. You can also develop mobile app for both iOS and Android platform if needed. Cross platform development is the best approach for this.
Both platforms have their own benefits and user bases, but there are many reasons why making a business app first on iOS can be more valuable than on Android. In this blog, we talk about the benefits of choosing iOS for building an app that will help you in relating requirements with the platform.
1. Great Customer Experience
Apple owns a flawless standard of customer support, hardware and software functions, so iOS users are happy customers. It makes iOS the first choice for business apps. Users are confident that every app they download from the app store will work smoothly on iPhones. On the other hand, there are reports of failure of several apps under the android on certain phones after being downloaded. Thus, it is clear that iPhone app development is the first choice for business.
2. Capturing Tech-Savvy Audience
According to Paul Hudson, Creator of Hacking with Swift “For a business, acquiring new customers is critical to support its sales. The iPhone is one of the appealing gadgets for Tech-Savvy audiences. The tech-savvy audience always looking for a simple yet effective interface would likely prefer an iPhone device. With iPhone apps, businesses have a great audience to buy their products and services.”
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3. Loyal Audience
Android is the most used platform for building mobile apps. It has more users than iOS, but its users are less active and loyal. Apple users are known for their loyalty to the brand. They are unlikely to switch to android or other platforms. Businesses need this level of the loyal audience for their brand to succeed and increase revenue.
4. Empower Your Business in the Global Market
Starting a business and setting up the roots in developed nations is a dream of each organization. iOS-powered devices are very popular in countries like the USA, UK, and Europe. So having an iOS application empowers the organization to extend its business in such nations. For any company with an objective for growth, iPhone app development would be a good option to place themselves in the global scenario.
5. Provide High Security & Secure Transactions
According to Piyush Jain, Founder of Simpalm, iPhone app development company in the USA “One of the most important benefits of iPhone app development is that it provides a high-end security layer. iOS offers a solid shield against external threats like viruses and malware and helps businesses to protect their sensitive data. iOS provides security against data duplication, data encryption, and data theft. That makes it convincing for the business to choose iOS over Android apps. It also creates a secure environment for online transactions.”
6. Higher Return on Investment
Apple phones are most popular and widely used in rich parts of the world. Most of the people using the iPhone can afford and use in-purchase apps to fulfill their needs. Utilizing iOS applications can help businesses to reach the targeted users. Businesses can choose iOS app development to make maximum return on their investment.
Conclusion
iOS has a rich customer base and a big reputation across the world as the best platform for building apps. We have seen the benefits of choosing iOS for app development. iOS has allured many startups to make it the first choice for developing their mobile app. Security is one of the best features of the iOS platform, which makes it the first choice for many businesses. If you want to launch an app for both iOS and Android platforms, you can also choose a cross-platform app development approach.