Google Guarantee is a verification program that supports local businesses and helps to prevent fraud. Google Guaranteed badges are awarded to qualified businesses that have passed the screening and qualification process. Customers can feel more confident and secure when using booking services with the recognizable check mark in green and white.
Becoming Google Guaranteed
The Google Guarantee program was initially introduced in 2018 to target select home services. However, it has been extended to more industries.
Registering for Google Local Service Ads is the first step to becoming Google Guaranteed. LSA will display relevant business information such as address, reviews, contact information and hours.
After your business has registered with LSA, Google Guaranteed will not show it until you have completed a series of screening procedures. These screening processes include background checks, verifications of general liability insurance and licensing for business owners or businesses.
The only Google Guaranteed listings are those that have passed a series of screening procedures. These screening processes include background checks, verifications of general liability insurance and owner or business licenses.
Businesses must ensure that they maintain their Google Guarantee badge status once they have been awarded it. It means that you have a valid license and insurance, keep your Google My Business pages updated, ask for positive reviews and respond to negative reviews, as well as checking for updates from Google.
Google Guarantee Prices
Google Guarantee does not charge per view or click. Businesses pay for each direct sale lead generated by local service ads.
There are many factors that determine the cost per lead, including the company’s location and industry. Texts, emails, voicemails and phone calls are all valid forms of communication between business and customers.
Businesses can set their budget according to the number of leads they need per month. This allows owners to focus on their business.
Google Guarantee was initially only available to companies that paid for Google Local Service Ads. Small businesses that are not part of the LSA program, however, will now be able to get a similar type and amount of backing for $50 per month.
Brands can use this monthly fee to stand out from their local competitors through organic search.
Google Guarantee Benefits for Businesses
A Google Guaranteed business is not only more trustworthy, but also offers many benefits, such as lead generation and higher search engine rankings.
Your business will appear at the top search engine result pages as part of the local service ads. This allows brands to connect with people searching for your services.
Having your listing featured in the first listing, coupled with the verified checkmark will lead to more leads and conversions. You only pay for the contact you make through the ad. This means you don’t have to pay for any quantified results.
Google Guarantee: Benefits for Consumers
Using Google Guarantee, consumers and businesses can find local businesses that are relevant to their search terms. Businesses add fake reviews and ratings to Google My Business pages to manipulate users and search engine results. These false advertisements promise superior services but may actually be misleading potential customers.
This verification is also beneficial to small businesses such as contractors and handymen who cannot offer the same quality assurance as larger companies. Google guarantees that the small-business is genuine.
Users are more likely to trust brands backed by Google when searching for services. Google is not only one of the most trusted search engines but also because it offers a money-back guarantee. Google will refund any amount paid to Google for services that are not satisfactory.
Customers must request reimbursement within 30 days of the service completion date to be eligible. You must include the service receipt along with payment details and the business name in your claim.
Google will contact the company to discuss the matter and determine a solution. Businesses have the opportunity to resolve the issue with unhappy customers and offer future customers the chance to do the same.
Google Local Services is the only way that Google Guarantee covers services. We do not cover add-on services, future projects, or diagnostic fees. They also do not cover property damage, cancellations, trip costs, cancellations, or any other type of service. Google Guarantee does not cover disputes between consumers and businesses, such as price, responsiveness or courteousness.
