There are many of us who try to study digital marketing. I read various blog sites for the purpose of knowing many things. In this self-learning journey, we often take a little time to understand certain things. Sometimes the subject is not well understood. A lot of times I confuse one thing with another. As we will discuss today, it is a confusing term. I hope that after reading the whole article, there will be no confusion about this issue. So why the delay, let’s get started.
Search engine marketing is the topic of our discussion today. There are many who confuse search engine marketing with search engine optimization. There are many of us who think these two things are the same. Yes, there are some similarities. But there are some huge differences between them. And today’s event is to highlight that difference. Hope readers find you by our side as always.
What is search engine marketing?
Search engine marketing refers to the process of advertising a website on search engines. Which is abbreviated as SEM. Many companies, big and small, including the world’s leading brands, use this SEM or search engine marketing method for their promotion in order to increase the visitors or sales of the website.
Many may not understand the subject clearly from the definition, there is no reason to worry. We have more arrangements for you. Below we have discussed the subject in detail with comparative differences. I hope the reader is waiting for something good for you.
There are several digital marketing companies that provide SEO and SEM services. They provide services almost all over the world. From IT farms to custom t-shirt brands all types of businesses need a digital marketing agency.
Search Engine Marketing Overview
Search engine marketing is a digital marketing method. Through which ads can be given in exchange for money on search engine result pages or in search engines. Such as Google, Bing, Yahoo search, etc. The search engine results page is abbreviated as SERP. It is nothing more than the page that comes with the result when you search for something on Google, it is called a search engine result page.
It takes a lot of good quality SEO knowledge to rank in search engines according to the organic rules, after that you have to come to the rank by protecting all the rules of SEO. This is a very troublesome job. It sometimes takes more than 6 months to rank organically. According to data provided by Aherf, it takes 2-6 months to rank Google Top-Ten per page on average and it takes 61-172 days to reach it.
I was talking about ranking in search engines, a maximum of 8-10 websites can rank on the first page in search engine. It takes a long time to rank according to the organic rules. Many large companies do not want to wait so long, so they bring Google’s search engine results page to the forefront through paid advertising. If you look closely at the picture below, your idea will be more clear.
If you look closely, you will see that our keyword was ’email marketing’. That means we searched on Google with this keyword. Now, look at the results. I have made the Google page in Bengali for the convenience of understanding.
Because if it was written in English, it would have been written as ‘ad’, and because it is written in Bengali, the advertisement has been written, so I made the search engine result page in Bengali with the idea that it will be easy to see.
It is said that more than 80% of the users have no idea about this advertising. The word ‘advertisement’ is clearly written here. This means that the first result they are showing is not an organic result, it is a paid result for which the search engines have to pay.
In other words, search engines have to pay for every click. Search engines don’t just pay to show ads on search engine results pages. According to SEO, this is CPC. This CPC means – cost per click. This means that only money will be counted when a user clicks on this ad. The business may look great, but it costs a lot of money per click. Yes, but it is true, it will definitely give you some visitors. The price of this CPC depends on the type of website.
The higher the price, the higher the CPC rate, and the lower the price, the lower the CPC. This way search engines have the opportunity to do paid marketing.
Google and other search engines charge for every click on an ad. These ads are different from the main search engine results. In addition, if you are connected to the PC, then there are many more paid search engine marketing on the right-hand side of the search engines.
Another thing we notice is some of our customers are still obsessed with search engine marketing and search engine optimization. No problem, we try to explain it more beautifully in the next part.
How many types of search marketing?
Search Engine Marketing – Paid
Search Engine Optimization – Organic
What is the difference between SEO and SEM?
SEO means search engine optimization. Readers try to understand a little better, that SEO is – organic.
SEM means search engine marketing- paid marketing
Looking at the bolded part of the previous part, hopefully, you understand what it is, and if you don’t understand, read the following part –
Organic SEO is a process where you don’t need to spend money for organic results.
In a nutshell, search engine marketing is paid marketing, such as social media marketing. And search engine optimization is free marketing, which only allows search engines to reach the audience by following the rules of optimizing search engines.
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