Website Development – Web design Vancouver company
When running a WordPress development service. It’s critical to understand one thing. How to think about the website creation process in fundamental marketing terms. Is website development service or a product? Because of this central marketing paradigm – Product or Service. Relates to everything in your business process. From how it is set up to how it is marketed and how much the product should cost.
A brief overview of the company’s website for a WordPress development agency shows that both terms are used. Some refer to what they do as “Our Products” and others stick to “Our Services”. At web design Vancouver company we provide the best website development solutions.
Similarly, the term is used by clients who need website development. When requests arise and business owners are asked what they need. Most will simply respond “ We want a website ” and think of it as a product. And quite a few will say ” We need development services “.
The term “site” seems to be more related to the product, whereas “development” is clearly a service. But what about “website development”? Let’s make a Product vs Service comparison in that context and see what conclusions can be drawn.
Basic Marketing Paradigm – Product vs Service
Starting from two textbook definitions, here’s what we have:
Physical qualities are frequently used to identify a product. However, in terms of business and marketing. Goods are not restricted to tangible items. Products are goods that can be sold to customers and companies usually refer to everything they produce and sell as “products.”
Service, on the other hand, is defined as “a meaningful act, activity. Or effort performed to meet a need or fulfil a request.” Management, customization, maintenance, and customer experience are all examples of services that might contain physical items. But always include something intangible.
However, there is a growing trend in several businesses to bundle all products with value-added services. We do this in order to enhance income by providing more to consumers. In addition, services enable businesses to forge close relationships with customers. This way, they charge customer requests according to pre-designed service plans such as subscriptions.
In short, a product is physical but can refer to abstract and intangible things. And services are related to intangible elements but may exist to produce physical objects. So, when it comes to website development, where do we draw the line and why?
Is Website Development a Product or a Service?
Being the best Vancouver web design company we will you that the website is a product or service. These are 10 key differences between products and services that elaborates website development:
Tangible products. Intangible service.
A website may not be considered a tangible object but consists of code and programming files. Which are physically located on the hosting server. But the production of the website is done. According to the client’s requirements as an intangible service. Without close connection with the customer, it is difficult to design a website.
Returns – possible for products but not for services.
Websites are easy to transfer – from one host to another and from one owner to another. So if you buy a ready-made solution. You can return it if you are not satisfied. However, it is not possible to return all services related to site development.
Ownership – can be changed for the product and not for the service.
In the same sense, ownership of the website can be transferred and the website sold. Once the website is developed or sold. It can be transferred to the hosting customer with all administrative access.
But ownership does not refer to site creation. To be able to experience customer service development it is necessary to work closely with service providers.
Meeting Immediate Needs vs. Developing Relationships
When developing a website at a Vancouver web design company, our main goal is to meet the needs of a specific customer. For example, If you are the owner of the website, you can use the website as a media outlet or online store. So if there’s a product – a ready-made website – that can immediately meet that need, development becomes obsolete.
However, most clients require the services of a development firm. To design a one-of-a-kind website that is suited to their company and communication objectives. So website development derives its value from the relationship between the customer. And the development agency in situations when the needs cannot be immediately met by the market.
Formulation: Many vs One
Related to the previous one, the website as a physical product can come in various forms. But the website development process is unique for each project. Even if a customer purchases a WordPress theme that has many options for customization. In most cases they hire someone to upgrade the theme and do the customization for them. And this is already a service.
Quality and Evaluation
Usually, although product quality can usually be checked and measured. The quality of each service provider is different and is a matter of perception. The production of the website is not related to the use of any physical materials. So the quality cannot be clearly compared and evaluated.
The quality of a website is evaluated by its code and programming architecture. It makes up the way the information and content are structured and delivered. At Vancouver web design company we ensure this.
That’s why it depends on the skills and experience of developers, designers, UX architects, marketers. With development services, quality comes. From how the service team is selected. Then trained and motivated to continue to provide the required service.
In addition, websites are evaluated based on their performance stability, security and visual features. So that the programming code and website architecture remain practically hidden. To the general public who only use their subjective perceptions.