Twitter Ads Management Company is a one-of-a-kind social media site. Born in 2006 as a microblogging platform, today, after ten years, it presents itself as a much more versatile and articulated tool. Marketing on Twitter is possible and profitable, the important thing is to know which strategies to adopt.
In recent years, Twitter has encountered some obvious difficulties: undoubtedly, the most obvious is the number of daily users (140 million), a figure that has been surpassed by both Instagram (300 million) and Snapchat 150 million).
Why then invest on Twitter?
- Because it works abroad
It is true, in Italy it is still struggling to take off, but if you are dealing with a global business you cannot do without it. Outside the national borders, Twitter exploded years ago and continues to be actively populated: if your business looks mainly abroad, Twitter can prove to be an additional resource.
- Because it works for niches of interest
Twitter Ads Management Company still retains part of its original identity: born as a microblogging platform, it is still one of the best places to read up on and discuss specific topics. Hashtags are the key to all this: they aggregate interest groups, and niches of people, and concentrate all the opinions and information related to a certain #topic.
- Because it adapts to influencer marketing
For the reasons explained above, we understand why Twitter Ads Management Company is also perfect for the development of influencer marketing strategies. The obvious consequence is that profiles with numerous followers are strategic for marketing campaigns: an influencer with his opinion can change the fate of a product.
1. Increase your followers in a genuine way
The temptation to buy followers is very high, especially at the beginning when the numbers are anything but encouraging. Don’t panic, followers will arrive, but you have to follow precise rules otherwise you will end up having a lot of fictitious followers who really don’t care about your brand.
So start by following the industry leaders. Then add all contacts that have to do with your business and start participating in the discussions taking place on these channels. By behaving like this, over time you will create a host of followers who are truly interested in your brand, who will react actively to the content you post, genuinely increasing your visibility.
2. Make yourself visible
Visibility within Twitter is essential for success.
Here are some key points to respect:
Choose a name that is simple, intuitive, and that reflects your brand identity
Optimize your description. It must be complete but concise and don’t forget to add the most popular hashtags in your industry
Use an Analytics tool to discover the trending hashtags in your industry and insert them in the appropriate posts
Highlight your best posts with the “pin tweet” function
Make sure that access to your Twitter page is present on all the other social networks you use and also on your website.
3. Cultivate relationships with followers
As on other social networks, also on Twitter, you have to give priority to interesting content rather than promotional ones, in a proportion of around 80-20. For non-promotional posts, follow these guidelines:
Do interesting surveys. Surveys are a new and interesting Twitter tool that is often very successful, as well as providing you with information about your following.
Tweet major events related to your industry
Tweet at least 3 people a day. Opening micro-conversations with your followers will significantly increase engagement over time
Don’t bore your followers. Use effective words in the first sentence of the tweet and include a Call to Action whenever possible
4. Set yourself goals
On Twitter, just like in everything else, it is essential to set goals to achieve.
It is understood that each company will have different objectives in the long run, at the beginning the Twitter pages all have similar characters so it is possible to give some examples of effective and realistic objectives to be achieved. Here are some examples:
- Get 10 regular followers
As I mentioned above, the raw number of followers is a misleading indicator that often does not represent the effectiveness of your page. Get used to measuring results based on the followers they follow and actively interact with your channel
- Post content 3 to 5 times a day for a month
But don’t just post content, because the most important part of the job is to actively follow the conversations that will arise.
- Increase engagement by X times
Depending on your number of followers, aim to steadily increase the number of comments, likes and retweets of your posts over time.
- Keep the monthly follower growth steady
Choose a percentage increase that can be between 5 and 50% depending on the case and keep it constant every month
Once you have chosen the most appropriate objectives for your type of business, you just have to periodically monitor the progress of the page using Analytics tools that you can easily find on the web.
5. Organize your work
The easiest way to keep engagement levels high is to plan your work.
When your social page starts to go into gear, it will become nearly impossible to manage it without the help of a planning tool.
Start by making a checklist of everything you intend to do with your Twitter account, then organize the work by spreading out the assignments throughout the week. Finally, with the help of software like Hootsuite or Buffer, start entering data for the first week.
At the end of the 7 days, analyze the successes and failures obtained, the strengths of the page, and those that need to be improved. Then start organizing the next week’s post schedule with the changes suggested by the analysis in mind.
