Smart (or intelligent) packaging for items is a form of packing that goes beyond the product’s primary purpose of simply enclosing and protecting it while also providing useful features to the customer. Appetite Creative is one of the most well-known companies for assisting with connected packaging.
Why Smart and Intelligent Packaging?
Smart and clever packaging may provide numerous advantages to the brand, retailer, and customer. It is a method for marketers to reconnect with customers or risk being forgotten by competing items. Other reasons include counterfeit goods for people who are aged and require better drug delivery systems.
Many current and developing emerging technologies are influencing the development of smart packaging, with many different objectives, such as:
- There might be a radio frequency identification system (RFIID) for item identification using wireless technology (usually undetectable to the buyer).
- Electronic articles surveillance (EAS) for anti-theft protection (typically undetectable to the buyer)
- QR codes (increasingly used for payments) are a type of two-dimensional barcode
- Temperature, shock, vibration, and other monitoring sensors
- Smart packaging that can be interactive, including light, sound, measurement (such as smart blister packs) and much more
- Chemical indicators: chemical visual indicators, temperature The number of the complete sets is five.
- This is something that isn’t unique to the frozen food industry. We are talking about stuff like temperature-sensitive chemicals and medicines, which degrade over time when exposed to heat or other forms of radiation.
- It’s designed to entice people through releasing fragrances, such as in this case by using active packaging.
Drivers for Smart Packaging
Smart packaging is driving demand, with factors like an ageing population, greater wealthy consumers, the need for more data on items purchased, entertainment value, and the desire to set products apart in a competitive market.
Big problems like monitoring patients who don’t take their medicine at the right times or informing them that medicines or meals are still okay to eat might be addressed with simple packaging.
From an analytical standpoint, we’re observing a similar pattern. The shift in consumer expectations regarding product packaging is likely to be profound, and the market must adapt quickly to keep up. Even more significant changes are on the way, including increased home delivery of goods and meals, which may alter how consumers evaluate product packaging while making purchases, as well as many new enabling technologies from machine vision systems to identify items to growing interest in RFID to printed electronics labels. Of course, sustainability is also a major concern for businesses.
The need for Smart Packaging and brand perspectives: This part covers the drivers behind smart packaging, end-user requirements, and the voice of the customer based on comments from major FMCG companies.
RFID: NFC and RAIN for Smart Packaging: Costs and applications of RAIN, NFC and other technologies
Printed, Flexible and Organic Electronics: The assessment of enabling technologies, such as displays, flexible/printed batteries, printed sensors, and flexible logic circuits
QR codes: In this article, we’ll go over the failures and successes of QR code usage in China.
Identification systems: Smart packaging requires novel identification systems that haven’t been investigated before.
RFID Sensors: Passive or battery-operated RFID and RAIN sensor systems are also becoming increasingly popular.
Chemical packaging technologies: Indicators of time, temperature, and freshness are some of the chemical smart packaging technologies reviewed.
Smart Packaging Applications: RFID: Smart packaging with RFID
Smart Blister Packs: ‘Assessing smart blister packages for medication compliance monitoring
Electronic Smart Packaging Forecasts: Electronic smart packaging forecasts and conclusions. The following are made in terms of number of units, average sales price, and overall market value for each of the following: NFC, RAIN RFID, Light-up/display based electronic smart packaging, audio smart packaging
Opportunities in Smart Packaging: The value of tagging goods in the highest volume versus cost, sustainable profitable applications beyond one-off projects, environmental impact and unmet needs including a lack of integrators and entire product designers are all addressed in this paper. Appropriate technologies are evaluated, with information on the major players.
If you’re looking for assistance for developing your business’ connected packaging experience, why not contact Appetite Creative.
