DuckDuckGo, a search engine launched in 2008, has grown in popularity in recent years as more people become concerned about the privacy of their data.
Since DuckDuckGo does not track its users, it is impossible to pinpoint the exact number of users, but approximately 80 million people use it as their search engine at least once per day or 30 times per month.
And as more people become aware of their privacy concerns, they will use search engines like DuckDuckGo most frequently. And, as a business owner or SEO professional, you don’t want to pass up any opportunities to drive traffic to your website and convert it.
Here, we are going to discuss DuckDuckGo SEO, so your search engine optimization activities give you all the desired results.
How to do SEO for DuckDuckGo Search Engine
Like any other search engine, Google and Bing, you need constant efforts to rank your website on DuckDuckGo as well. No SEO efforts give overnight success.
Now, before we start seeing how we should prepare ourselves and our websites for DuckDuckGo SEO, let’s dive in its history and how does it work?
History of DuckDuckGo
DuckDuckGo is a search engine that prioritizes privacy for its users. As a result, it does not track its users’ browsing history, nor does it collect or store any personal information about them.
DuckDuckGo, which was founded in 2008, has grown to become one of the world’s most popular search engines. Every month, over 3 billion searches are conducted on its platform.
Just like Google, Bing and Yahoo, we can search almost everything on this website. It has text content, websites. Images, videos, news. Unlike Google, DuckDuckGo search engine doesn’t track any data nor does it log your IP address, so there are No Targeted ads, No history, this is what makes it one of the most data secure search engines.
How DuckDuckGo Search Engine works
DuckDuckGo gets the content from various sources, including Bing and Wikipedia (Not Google). It is also integrated with third party platforms like Apple’s Map. When you click on a link on the site, it redirects the request so that it does not send your search terms to other sites. The sites are aware that you have visited them, but they do not know what search term you used to find them, nor can they use personal information to identify you.
How to submit your website on Search Engine?
Unlike other search engines, like Google and Bing, DuckDuckGo doesn’t allow the submission of websites. It uses over 400 sources to discover and index the website, including DUckDuckGo Bot (its web crawler), Bing, Wikipedia and many other third party partners.
Approach to DuckDuckGo SEO
There is not much difference between SEO for DuckduckGo and other search engines. There is only a little information available for its Search Engine Optimization activities along with the traditional way of SEO method.
- Create Quality Links:
This has come directly from DuckDuckGo. It says that high quality links or backlinks help in ranking your website on DuckDuckGo Search Engine.
To know the high quality backlink opportunity you can use tools like Ahrefs, Ubersuggest. You should also do competitor analysis.
- Keywords: Look for keywords and keyword phrases related to your content. When possible, use these terms in headings and throughout the text.
You don’t want to stuff keywords, just like Google. Instead, use them naturally where they make sense.
When you finally master the art of incorporating keywords into your content in a way that flows well and improves quality, you’ll know you’re on the right track.
- Specify your location: The reason for DuckDuckGo popularity is that it doesn’t track you and your personal information. So, to drive enough traffic to your website through local searches, we need to specify the location in our content through Title, Meta Description and in your content.
For example, in Google if someone is searching for “App Development Company”, he will get local results as per his location. For DuckDuckGo, you should mention the location in your Title like “App Development Company in Indore”.
Here we can make good use of long-tail keywords.
- List Your Business in Apple Map: As DuckDuckGo is associated with Apple Maps for map and local search results. It is essential for your business to get listed on an Apple map.
- Create Fresh Content: As discussed, DuckDuckGo scrapes the content from various sources including Bing. Hence, we need to follow some approaches of Bing SEO. One of them is creating fresh content.
Bing prefers content that is current, up-to-date, and relevant. Make certain that you have related articles for each blog post. Bing examines how visitors interact with your website once they arrive at your page. Because Bing is a major partner of DuckDuckGo, if you rank well in Bing, you’ll have a good chance of ranking well in DuckDuckGo.
- Website Speed and Security: Like any other search engine, DuckDuckGo also wants to provide a good user experience to its users. Hence, auditing and checking your website for speed efficiency is a must for DuckDuckGo SEO. Though there is no information about SSL requirements for ranking, website security is a major concern for all users.
Conclusion:
It is critical for a business or website owner to explore all available options for expanding their reach and brand awareness. DuckDuckGo is an excellent source of organic traffic. To reach your target audience, use these SEO tips for DuckDuckGo.
