Blog comments, hopefully, are already a part of your offsite SEO plan. Or at the very least, a component of your broader online reputation marketing approach. According to SEO Company Malaysia, Although one blog comment may not seem to make much of a difference in the overall scheme of things, when properly fostered, blog comments may result in a tremendous increase in both site traffic and perceived online authority.
Blog Commenting’s Potential Benefits
If you write blog comments wisely, they may be some of the most valuable postings you can make online. Because blog comments are a free resource, take use of them as much as possible to begin creating your reputation. These are just a few of the advantages that blog comments may provide.
Boosted Traffic
For starters, blog comments may boost traffic to your site or whatever page or profile you link to.
Some blog sites will enable you to build a profile, which will then allow you to connect back to your home page. These links are often no-follow, and Google has declared that they are of little to no value, save from the minuscule possibility of referral traffic.
Users that read your comments on a regular basis may visit your profile and eventually arrive to your website.
Simply said, if you mention your site (appropriately) in a piece of content, that page will get greater exposure and you will experience an increase in traffic as a consequence. With each mention, the influence becomes stronger.
Increased Ranks
Your comments will boost your site’s ranking in key search engines like Google as long as you link to a page or mention your brand name. Offsite variables are taken into account by Google in a variety of ways, but one of the most crucial is the frequency and quality of your offsite mentions. You’ll get more domain authority and rank higher for practically any keyword related to your company if links to your pages are made in a relevant discussion (or mentions of your brand name to a similar effect). Only use this method with caution—too many connections from a single source or low-quality links might backfire in the long term.
Improved Relationships
Bloggers live and die by their reputations, and the majority of the sites you’ll be commenting on will be managed by almost-famous bloggers. You may easily create a professional connection with them over time if you comment on their posts with adequate subtlety and regularity. Using the authority of those external authorities to increase your own reputation is vital, and as you guest blog more regularly, you’ll have more chances to expand your potential reach. You may even collaborate on a joint initiative if your companies allow it.
Increased Reputation
You’ll be able to establish a name for yourself as you contribute to more blogs and participate in more communities. You should use the power of a personal brand rather than a corporate brand when posting; this method will help you establish yourself as an industry expert, and you’ll be able to attract more prospective clients and consumers as a consequence. The enhanced reputation you’ll get as a contributing member of several interconnected networks will pave the path for greater success in all other areas.
The Value of Blog Comments on an Exponential Scale
Making a single blog remark will not benefit you in any way.
However, if you start responding to various comments and becoming active on several fronts, you’ll finally get traction. And if you keep that momentum going and commit to constantly increasing your engagement on all fronts, you’ll see big payoffs eventually.
The frequency and quality of your blog comments are directly proportional to their value. The increased traffic, rankings, you enjoy will start to rapidly expand as long as you’re giving useful material.
Don’t be disheartened if you don’t get results right away when you first start using SEO blog comments. Blog commenting is a method that takes months, if not years, of patience and nurturing, but the final result is a large influx of fresh visitors and interest—all for the expense of the time it took to commit your articles.
How Can You Improve Your Blog Commenting Strategy?
If blog comments are already a part of your offsite SEO plan, you also need to enhance your entire approach.
Creating a Personal Brand
As I said, it is preferable to establish the impact of a personal brand rather than a corporate brand while attempting to increase the power of blog comments. Individual posters’ comments are often seen as more trustworthy and personable than those of a corporate equivalent, making it simpler and quicker to establish your reputation. Your firm will reap all of the advantages as long as you link your personal brand to your corporate brand.
Choosing the Best Blogs
Another key aspect of your campaign is finding acceptable blogs for your commenting approach. These blogs should be related to your industry—ideally, your area of expertise, but any industry-related blogs would do. Look for sites with a large number of commentators—a large number of commenters indicates your comments will receive a lot of attention. You should also vary the sorts of sites you comment on; you’ll need to have a consistent thread running through them all, but the more domains you operate on, the more exposure you’ll get.
Connecting the Right Content
Make sure you’re connecting to the greatest available stuff when you leave comments with links. Use your own site’s blogs or deep pages with high-quality content. Above all, make sure the links you create are relevant and useful to the discourse. Otherwise, you risk being labelled a spammer by the community. Instead of linking every article, mix it up with brand references and comments that don’t include any links.
Continuing the Dialogue
Following talks to their natural conclusion is the greatest approach to establish your authority. Don’t just make a simple remark, stay and see if anybody responds or adds their own thoughts. Respond promptly and keep the discussion flowing to draw more attention to your skills.
Having Recurring Appearances
While it’s crucial to vary your blog sources, it’s equally critical to return to your most significant blogs on a regular basis. Fresh articles by the same writers are visited, and new comments are left. Your shared audience will start to see you as an expert in your industry over time.
On a daily basis, make sure you’re following up.
It’s also crucial to stick to this plan. Blog commenting isn’t a campaign that will bring you quick fame or a surge in site traffic. On a daily basis, you’ll need to take some action for your blog commenting strategy. No matters it’s following up on prior comments, or just striving to learn more about your audience.
Combine your blog comments with your social media approach, you’ll have a little online empire. Your reputation gain you respect from prospective customers.