The blow of problems in the past 1.5 years we have faced has changed everything around. It seems to be as if these years happens to increase the power of social media marketing and e-commerce. Normal shoots for traditional marketing were done for a bit and the digital world was overhauled by business owners to run their businesses online.
Social media marketing’s rate increased by various percent in the past 2 years mostly. Crises made us understand how powerful digital media is, even though some people have forgotten old ways because they found success online that cut their expenses with much.
However, the strategies for social media marketing were always there this time was a different era for marketers to think about something unique and different in the emerging market of competitors on social media. Marketers have revisited everything and come up with different tactics and trends to run social media by considering buyers and sellers, both’s personas.
The re-awaking on social media.
How better have we realized in these years about the importance of social media that has opened our eyes and let us accept this new techno world. As were so forced to stay away from each other and lock in our homes, who was there for us? It was social media! That diced the gap between us and our loved ones with whom we loved to stay connected and the brands, the brands we loved so much. Those window shops and roaming around buying useless stuff times.
Most brands also did not realize the power and until now they never knew where their brand stands on social media. If they had the stable engagement of their pages, but pandemic turned those tables around, didn’t it eh?
The new set of rules
The widely used app for social media management named Hootsuite released their annual social reports to help marketers betterment social media marketing strategies in 2021. The report contains 11,189 surveys of insight experts and marketers and their interviews. Also, the third party’s as well, to guide us towards the trends set.
Now we will discuss those highlights here in this blog to keep you up-to-date with trends.
Trend #01 – winover ROI race!
Almost 58% of the report was in the favor of approaching ROI with two stratagems of your social media marketing. And increase the achievement rate of gaining new customers onsite. By developing the tactics for delivering short-term ROI to attract new customers. And the second piece of advice was to build an innovative plan to increase digital experiences to win over the new set of audiences in long run. To build a strategy on how to keep your customers constantly attracted.
Trend#02 – working in silence.
After this cage locking situation people desired to connect more. They realized the urge of socializing what brands did not consider is that it’s not them who should be talking and taking part in the conversation.
But the good part is that they realized it early and took a step back towards what was most important and necessary which is a smart advertisement, focus on responding to crises, customer care, and positive engagement. All the part of a strong social media marketing strategy.
With these trends, marketers put more value on social media engagement content and attract more passive audiences who are still your content viewers.
Trend#03 – marketing for boomers.
Marketing in the times near the 1950s was on banners, billboards, radio, or TV. But by the developing times, marketers have been targetting boomers through television advertisement and it is still an effecting way of attracting boomers. However, reports have stated that about 3 quarters of boomers are increasing the usage of social media daily and approx 66% of them are now finding brands on social platforms.
The marketing strategy for boomers is taking place separately in the market by expert marketers to target a larger audience.
Trend#04 – collect more customer data.
After the traditional way of marketing have collapsed somehow. With the help of reports, marketers are now collecting more data of their customers through social media data collection systems. This practice will also help results Return on investment – ROI.
By collecting the data one can analyze better and know their customer and their needs properly to fulfil them. Connecting more with your customer will extend your brand’s loyalty in the customer’s heart.
Trend#05 – trust-building.
Marketers struggled in 2020 under pressure to publicly confront concerns that their organizations had never addressed. Strong CMOs will employ social media intelligence in 2021 to assist the organization to adapt to new buyer beliefs. And construct a new road to success that needs balancing the dual objectives of developing better business and society.