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Medical website for doctors: attract more patients

george.e.allen94
Medical Website Design

Often, selecting a practitioner begins well before going to the office by consulting the medical website of the doctor concerned: Internet users will use these pages to decide whether or not to choose a doctor. Thus, to ensure a first quality contact, the website medical practice must be professional, modern, reliable, and user-friendly.

In concrete terms, the first real contact with the doctor’s practice occurs even earlier, during a simple search on Google, on specialized doctor search sites, or by following the recommendations and evaluations on other websites. Each of these points must be taken into account if you want to embark on the creation of your medical website.

Summary

  1. Why create a website for my medical practice?
  2. The medical website for the office, a beacon during the coronavirus crisis
  3. Create a medical website for doctors: which service provider? What system?
  4. What are the actual contents of a medical website for doctors?
  5. Create a website for a medical practice step by step

Why create a website for my medical practice?

Even today, far from all doctors have their websites. The reasons are multiple: the supposedly high costs, the significant additional workload, or the legal considerations are all fears that dissuade doctors from creating their sites.

In principle, the legal provisions (e.g., compliance with the regulations of the Public Health Code regarding the advertising of medicinal products) are not so difficult to comply with on a medical website. Costs and workload are not insurmountable obstacles either, especially because of the many advantages a professional website offers.

Advantage: a website lightens the practice’s workload

A website can lighten the overall workload of medical practice. Essential information, such as consultation hours, home visits, or times for emergency consultations, can be displayed directly there. Suppose this information is visible on your site. In that case, the secretarial team will be more available because potential patients will be able to find out for themselves instead of calling the office.

Advantage: make an appointment directly on the website of your doctor

It is possible to make an appointment simply and directly online, for example, via an external provider or a simple system integrated into the website of the doctor’s practice. Very practical for patients, electronic appointment scheduling also facilitates the work of reception, who otherwise must devote most of their working time to coordinating appointments.

Advantage: making life easier for patients

The most modern medical websites even provide real-time information on waiting times. In addition, there are tools to renew a prescription or view test results online. Substantial long-term advantages compensate for the effective administrative management resulting from this for the patients and the practice team.

Advantage: present the firm and the team on the website

The personal relationship between doctor and patient is fundamental. To promote the relationship of trust online, it is recommended to publish a photo of the team on the firm’s website. Complete this page with information about the doctor’s course.

Advantage: present all the services

A patient does not choose to consult a particular doctor only for occasional pain but also for his specific services, such as innovative treatment methods or health services that are not covered by health insurance, such as osteopathy or cosmetic procedures. A medical website may include a comprehensive list of services offered.

Advantage: all roads lead to your practice

When you need medical advice, you particularly appreciate finding the contact details of a doctor immediately: telephone or fax number, email address, and office address. It may also be a good idea to offer potential patients an itinerary that includes information on the nearest public transport stops and parking options. Some accessibility information will also be very helpful to some patients.

Advantage: taking care of the firm’s image

A clean, modern, and welcoming practice gives the patient the feeling of being in good hands. The same applies to the website of medical practice. The titles and affiliations of the practitioner, in particular to medical societies, must be mentioned and testify to his seriousness and skills. The regular publication of technical articles is also a pledge of sincerity.

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The medical website for the office, a beacon during the coronavirus crisis

The coronavirus crisis has profoundly changed our private lives and the professional world with social distancing measures, work bans, partial unemployment, and many other factors. For medical practices, in principle, the situation has not deteriorated because the crisis we are going through implies, for many of them, a much higher attendance than usual. However, in terms of managing appointments and workload for doctors and medical staff, the coronavirus is a colossal challenge that is difficult to master mentally and physically. In this context, a good website can be a great ally for your firm and facilitate the daily life of the entire team on several levels.

During the coronavirus crisis, medical practices are not affected by the mandatory closure measures. However, as far as possible, it is advisable to observe social distancing measures and to wear masks inside the practice, basic measures best to protect the health of medical staff and patients.

First, a doctor’s office website is the ideal platform to display up-to-date information on the coronavirus and the necessary measures. If you have adapted your opening hours during the pandemic, you can inform them through your site. If, until now, you haven’t opted for this solution, now is the perfect time to adopt an online patient appointment management system. A golden rule: the more automated the chosen tool, the more your team will see its workload lightened. Finally, if you have your website, you always have the option of offering online consultation hours.

Of course, IONOS would like to support you and your practice in every possible way, even during the corona crisis. Visit our presentation page to consult our various support solutions.

Create a medical website for doctors: which service provider? What system?

You have four options for creating a website for your medical practice:

The website editor

With this option, you don’t need a developer or advanced knowledge of HTML, CSS, or JavaScript. Instead, a good editor will allow you to create a medical website very easily, on the principle of moving modules.

The doctor can choose the design of his website from several themes, adapt the pages and add his content. Of course, this solution does not offer advanced customization, but, in the case of a website for a medical office, it is generally not essential.

Most offers include hosting, domain name registration, and creating an associated email address. Another handy feature is the basic or paid-for integration of search engine optimization or other tools to market your website.

Content Management System (CMS)

A content management system, or Content Management System (CMS), also offers ready-to-use themes – with more possibilities in terms of customization. Most of the functionality is added using extensions or plugins, which requires no or very little programming skills.

One of the most popular content management systems is WordPress. Creating a WordPress site is very accessible, even without support. We have compared other systems for you in our advanced CMS comparison.

program yourself

The cheapest and most ambitious option requires the most computer knowledge. By creating and programming a site for your practice yourself, you have total control over the layout of the pages. Note that you will also have to manage the hosting, domain, and SSL certificate yourself.

Website design service

To program or have programmed? Hiring an agency or a freelancer to create the website for your medical practice is the most comfortable solution but also the most expensive. Consider this option only if you have very high requirements for your site that justify additional investment.

Comparison of the different options

Generally, a website editor or a content management system is enough to create a medical website. However, if you have the time and programming skills, you can do it yourself too. Conversely, if you are short on time but have a substantial budget, you can commission a website design service.

Advantages Disadvantages Difficulty level, price level

Website editor Quick and easy to set up, package including hosting, domain name, and SSL certificate, no programming knowledge required Very few customization options, almost no technical control. Easy to medium

Content management system Very often Open Source, requires little knowledge of HTML or CSS, limited customization Hosting, domain name, an SSL certificate must be purchased in parallel, customization is limited Medium to difficult Low to Medium

programming by yourself, No design costs, completely free customization, and control over all aspects. Hosting, domain name, and an SSL certificate must be purchased. Additionally, extensive programming experience required Difficile Bas

Website design service Quick setup usually includes hosting, domain name and SSL certificate, collaboration with experts, and full customization. Relatively expensive, subsequent modifications possible, but limited and very expensive Facile Raised

What are the actual contents of a medical website for doctors?

Creating a doctor’s office website is quick and easy when you have thought about the most important points beforehand. The first step in planning is to write the actual content for your pages. The topics listed below are essential. If you have any doubts about certain points not covered here, contact the National Council of the Order of Physicians, who can help you.

Home page

First impressions count: Internet is no exception to this rule. All websites, regardless of industry and purpose, should immediately display everything the internet user needs on their homepage. In the case of a doctor’s site, it is essentially the opening hours, the telephone number, and the services offered.

Other contact information and instructions for accessing the practice or news should be accessible as quickly as possible via the main menu. In short: if you want to create a website for a medical procedure, think carefully about how to build your homepage. Ideally, this should provide an overview of all the content on your site.

Opening time

Very often, it is to know your opening hours that a patient will consult your website. It is, therefore, necessary to make them appear directly on the home page, but you can also devote a section to them and indicate them again next to your contact details. In addition, some doctor websites opt to put their opening hours in the footer so that they appear at the bottom of every page on the site.

Please note: highlighting your opening hours is useless if they are never up to date. Therefore, with each modification, unforeseen event, or shift in your opening hours, update this information as soon as possible on your medical practice website.

News

In terms of content, the “News” section can include significantly more topics than new schedules or a change in the team. Medical research continually leads to discoveries, and doctors are constantly training and participating in training, congresses, or seminars. You can discuss these topics in the “News” category. In general, a summary is sufficient because your website is primarily aimed at your patient base and not at your colleagues interested in technical articles. The patient needs confirmation that her practice keeps abreast of medical advances.

Appointment booking and more

When creating a medical website, there is no need to dwell too much on interactive features. Instead, we can ignore user-centered design and favor the human-centered- design approach, which, in the best case, must take charge of one task: making appointments.

Integrating an online appointment booking function on the medical practice website is easy. There are already ready-to-use systems that you can incorporate directly into your website without special knowledge. The tools vary in price and functionalities; some offer a simple appointment scheduling function. In contrast, others are complete solutions that send an automatic reminder to the patient and even allow the management of analysis results. And online prescriptions.

Contact

A modern firm must offer different means of contact on its website: telephone number, email, and a contact form if necessary to help sort requests by theme. The fax number is still important today, for example, when health insurance has to exchange information with the practice.

This information is self-evident for a firm. The same applies to clear directions for accessing the practice. Integrating a Google Maps map indicating its exact address is child’s play. Internet users have to click on it to directly obtain the route to get to your office from where they are.

Benefits

A medical website design should contain much more information than his business card because patients like to find out in advance about the services offered by a practice. So be sure to detail, for care, your fees, the part covered by health insurance, and the rest payable by the insured (which can be reimbursed in whole or in part by complementary health insurance).

Team presentation

Trust is the cement of the relationship between patient and doctor. In the “Team” section, introduce all of the firm’s staff. As so often, an image is worth much more than a long speech. Your photos must be clear and warm, conveying an impression of professionalism. Hiring a professional photographer for these portraits may be a good idea.

Legal Notice

Even for a medical website, you should never forget to write GDPR -compliant legal notices. The bill can be salty if the legal notes do not appear or are not correctly registered. Law firms have even specialized in identifying and calling to order concerning breaches of the duty to communicate legal notices. If you have any doubts about the information that must appear on your website, you can consult the Service-Public.fr administration site, which lists and summarizes the mandatory information.

Privacy Policy

The privacy policy is also mandatory for a website when it collects personal data. It, therefore, concerns all medical practice sites that use a contact form on their pages or an online analysis tool to evaluate the number of visits.

The creation of websites for medical practices is governed by a publication of the National Council of the Order of Physicians, the ethical compliance charter applicable to professional websites for doctors. Without, however, mandatory, the alliance serves as a guide for practitioners wishing to make their activity visible online while respecting the code of ethics and the legal obligations of the profession. Therefore, it is recommended that interested doctors contact the departmental council of the CNOM, to which they depend on this subject.

What rules apply to the website of medical practice?

The Law for Confidence in the Digital Economy (LCEN) requires any person publishing an online communication service to the public to include legal notices. In addition to the usual information such as name, address, and email address, doctors must communicate information specific to their profession (in case of doubt, please consult the sites of Service-Public.fr and legifrance.gouv.fr on this subject):

It is very important to use the correct names for all your information. For example, a doctor’s office is not necessarily a clinic. Therefore, pay particular attention to the terms used.

What information is prohibited on a medical website?

The descriptions of the services must inform the patient objectively. Their wording must not mislead, adopt an advertising character, or promise results. In addition, physicians must comply with other obligations:

In France, tools such as a customer review system or a guest book relating to patient experiences to evaluate the practice are strictly prohibited.

Create a website for a medical practice step by step

Whichever option you choose, use the guidance in our guide to help you create a website for your business.

Step 1: Choose your domain

Finding the right domain depends on two factors: the search habits of interested parties and the relevance of the domain name to rank in search results.

A medical website should reflect his business directly in his domain name and, ideally, his place of business. For example, the name “www.domain.fr” meets the criteria of a good domain name but will already be taken. But, conversely, “www.domain.fr” may be available. The “Domain Check” quickly checks for you whether a domain has already been assigned:

Domaine Check

To Research

Step 2: define the design of your firm’s website

Your specialty will determine the appearance of your doctor’s office website. Regardless of their specialization, all doctors should opt for a clear design. The home page should also reflect your firm’s identity. Make your firm’s colors and logo appear on your site.

If you opt for a website builder, you will usually have a choice of different layouts already optimized for mobile devices.

Step 3: populate the website

Here is the step we have already covered in the chapter “What are the essential contents for a medical website?”: complete the home page and the different pages with your content.

Step 4: publish your website

Before publishing your site, remember to contact the CNOM departmental council on which you depend to ensure that it complies with the code of ethics and legal obligations. Then, put it online, and be sure to inform your patients. If your new site offers new services, it is a good idea to educate your patients at the office reception. You can also have your URL referenced on other profiles or specialized medical sites.

Most patients search for a practice nearby on their smartphones. Search engines like Google automatically associate the patient’s location with search results. You don’t normally need full search engine optimization; in most cases, a short informative text to appear in the search results will suffice.

 

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