Yoga: Reshaping the Global Fitness Industry
Yoga has been a part of Indian culture for thousands of years and is recognized globally for its health and wellness benefits. Online yoga is gaining popularity because it provides learners and teachers with more flexibility, lower costs, and a global connection. You may develop your yoga business from the comfort of your own home by offering online yoga classes. Starting an online yoga business allows you to meet people in their natural environment.
The growth of yoga personal training services.
People from all walks of life find it as a smart move to invest in health by hiring a yoga trainer. A yoga personal trainer can provide one with new ideas and perspectives to help strengthen both body and mind. Apart from the visible benefits, it is refreshing to try different activities, especially personal yoga training.
Some facts and figures on the growth of Yoga
- In 2019, the yoga market was valued at $37,462.5 million. It is expected to hit $66,226.4 million by 2027, with a 9.6% CAGR from 2021 to 2027.
- From 2021 to 2027, the online yoga class business is predicted to grow at a 12.3% annualized rate.
- Yoga studios, yoga equipment, and wellness tourism are all sub-sectors of the yoga industry. Online yoga classes are the latest trend in the yoga sphere on SVOD platforms.
- Yoga fitness trainers and instructors are expected to have a 39% increase in employment between 2020 and 2030.
Why You Should Offer Online Yoga Classes
Taking online yoga streaming classes allows you to start a yoga business without the restrictions of traditional studios. It sets you in command and allows you to concentrate on assisting your audience.
Creative Ways to Launch Your Online Yoga Streaming Classes
The landscape of online fitness platforms and yoga classes is rising day by day. The yoga business is expanding its online presence at a greater rate than ever before. Online yoga instructors have a great opportunity to launch their yoga business with the following easy steps:
- Create an online yoga studio
You can reach a larger audience with a virtual yoga studio. To host your yoga video content, you can choose a streaming platform. Additionally, you will require an OTT platform that allows you to:
- Stream yoga online classes
- Set up a paywall for live and on-demand videos.
- Sell subscriptions as well as one-time purchases
- Select the niche you want to teach
As a yoga teacher, you already know what types of yoga content your students prefer. You must define a specific niche for your online yoga classes work or a specific area of expertise in yoga that will set you apart from your competition. You need to create an innovative approach to mindfulness and overall wellness.
-
Create your unique yoga teaching style
There are the 3 best ways to teach yoga online such as:
- Follow-along instruction: teach from your mat as if you were teaching in a studio environment.
- Recorded class session: teach through a group studio session that has been recorded.
- Voice-over instruction: go through the exercise routine while providing voice-over instruction.
If you are not sure what works best for you, try a few different styles until you find one that makes you feel comfortable. Also, keep an eye on your audience’s reactions and gather feedback to see which option they prefer.
- Build your studio’s website
It is critical to have a strong online presence while teaching yoga online. You will need to create your yoga studio’s website where you can upload instructional videos, online yoga courses, prices, and any other material that your potential and current learners will find beneficial.
- Create a user funnel to expand your community
Your user funnel is a technique for bringing new members into your community regularly. It all begins with capturing their attention. The great approaches to get people interested in your online yoga classes are:
- Share content on social media
- Bring prospects to your website
- Create an email list
- Offer a free trial or a short video sample on yoga
- Set your prices through the video Monetization platform
The most convenient method to set the prices is through subscription or membership. Subscriptions allow customers to pay a certain amount per month or year to gain access to your password-protected online content. Create separate pricing rates for beginner and advanced learners. Create package deals by combining your sessions with other services you provide, such as a yoga course or a yoga teacher training program.
Conclusion
When you start your own online yoga teaching platform, you will be accessible to several other advantages such as global community, location independence, & more. After launching a yoga studio or its website, it’s time to take it to the next level by creating your yoga OTT app.
