What is a good user experience?

A positive user experience is more than something you find online; it’s a philosophy that permeates every aspect of your business.  Your website has to operate like clockwork, provide the information users want within the constraints of their devices and time, and make them wish they’d found you sooner.

When done right- custom web design service in USA, a good user experience is not only beneficial to your website’s success but a major piece of any successful digital marketing campaign.

A custom web firm has to know how Google works and how users think.  When you have a custom website builder on your side, you don’t have to worry about any of that.  You just need to provide them with the information they need in order to get your site up and running properly.

So what are some ways a positive user experience can help you succeed in digital marketing?

• Your sites are more likely to rank higher on search engines for keywords related to your business.
• You’ll have a more loyal fan base since people will be naturally drawn to your site and will want to share it with their friends.  Your custom website design company can help you make a site that is designed for sharing on social media.
• Google rewards positive user experiences by ranking websites built with a positive UX higher than those that don’t.  The same goes for other major search engines and with the success of your business, positive user experiences can also lead to more conversions, which will help you thrive as a business.

This doesn’t mean your site needs to be bare-bones basic.  It just means it has to provide visitors with what they need quickly, easily, and in a format that is designed for their device to provide the information at a glance.

Why it’s important to have a great UX?

Today’s market is flooded with so much information available at the touch of a button that it becomes crucial for marketers to create powerful user experiences

(UX) to ensure that their brands succeed in this competitive landscape.

Brands are also increasingly relying on digital channels, specifically mobile applications and websites, which have become more popular than their print counterparts.

In the past, marketers have been able to attract customers with either an appealing product or a catchy advertisement. However, this is no longer the case as consumers now expect much more from their brands. Consumers today are looking for content that is interactive and engaging—and digital marketing has made it possible for them to have just that.

Furthermore, as more consumers start to use mobile devices, marketers have to ensure that their websites and apps are user-friendly. For example, a 2017 study revealed that about 50 percent of people abandon a website if it does not load on the first try. A great UX is thus crucial for companies to attract and retain customers across digital platforms.

A great UX also helps marketers directly reach their target audience. While traditional marketing

Methods such as print and television allow marketers to advertise their message to potential customers, digital platforms allow them to use data analytics and personalization techniques that enable them to reach out and interact with the right people.

Common mistakes that ruin the user’s experience and how to avoid them

Forms are probably the most important element of modern web applications. It is an interface used to input data while interacting with a site, but it is easy to mess up when doing so. Instead of filling forms with any random text or requiring unnecessary fields, follow these simple rules to avoid ruining the user’s experience.

• Do not require unnecessary fields

In most cases, it is not necessary to ask for a date of birth or an email address just to sign up. The goal of a form should be to gather only the necessary information while keeping it short and simple so that more people can use it. Think about all the data you have collected from them already and try to consolidate it and use it while asking for the new one.

For example, if a user already has an account on your site you can simply ask them for their email and password without having to make them type both again. If they do not have an account yet, they can create one with the same email they signed up with initially.

• Do not leave fields blank with no explanation

In most cases, this is an invitation to fill the form with random text. Users should always know what is expected of them when they reach a certain field. And if something strange happens it is their duty to tell you about it. Leaving a mandatory field empty or explaining what it is for is very important. Since it can either help you improve your product or ruin the user experience.

For example, if a user is asked to put down their email address. But instead of typing it they decide to leave it blank, say no more information is required, and ask them to confirm that. This is what they want by hitting submit again. If they did want to leave it blank, they would hit the back button instead of sending the form anyway.

• Do not make them retype information they already gave you

Asking them to fill out the same information twice will only annoy most users. And create even more work for them. It is important that once they provide you with a piece of data. It stays with you forever and will be available in case they decide to view it later on.

The importance of an excellent landing page in digital marketing

When it comes to digital marketing, there are lots of different avenues that you can take in order to get your product or service out there. However, even with all the various possibilities available these days, none are more effective than the tried-and-true method of creating a landing page on your website that is focused on one single call-to-action.

If you are familiar with digital marketing. Then you probably know that a landing page is simply a webpage on your website. Where you direct visitors via an advertisement campaign. A really good landing page will directly drive traffic towards the call-to-action. Which converts them into paying customers or active subscribers. You can set up these pages so that they are optimized for conversions. Meaning, they will work to encourage visitors to actually give you their contact information or make a purchase.

Given that the average person spends roughly 7 seconds on a webpage. Before making up their mind about whether or not they want to stick around. Landing pages need to be direct and get right to the point. If you were to turn a visitor to your website away. Chances are that they will not be back anytime soon. The following are three very good reasons as to why an excellent landing page can make or break your marketing campaign:

• It encourages user engagement

People aren’t going to stick around on a webpage. If there is nothing that interests them and makes them want to explore more. If your landing page is not engaging, then there is no point to it. Your visitors are going to go elsewhere and that will be the end of that.

On the other hand, if you can create an excellent landing page that inspires user engagement. Then you may tap into their interests and engage them to the point. Where they will want to see what else you have to offer. This will give them a good reason to stick around and explore your website. So that they can find the products or services that interest them.

• It saves money on marketing costs

One of the biggest reasons why people create landing pages is that they can advertise their product or service directly. Towards their target consumer group without spending too much money.

Everyone’s idea of a targeted consumer group is different. And you should spend some time figuring out exactly who you want to visit your website. And what sort of message you should communicate in order for them to take the next step. However, once your landing page gets clicked on. It can lead directly towards other ads that may encourage them to purchase your product or service.

• It helps to promote trust throughout the purchasing process

Although many people do not even bother taking a look at the landing page of a website. Before they make an online purchase. This does not mean that it is something you should disregard. If someone visits your site and sees how professional and trustworthy it is. Then they may be more likely to give you their contact information or buy your product.