A team of professional journalists can use all the tools for the most effective communication in the medical profession for a healthcare marketing agency. First, we analyze the needs, then articulate the services to embrace a wider user base.
Companies increasingly need to communicate professionally and effectively. A phenomenon that also affects the healthcare marketing agency. Whether it’s an outpatient clinic, doctor’s office, nursing home, pharmacy, physiotherapy studio, diagnostic center, or analysis laboratory, everyone needs the best website, qualified management of social channels, and a news area with which to update. Patients, a newsletter, and messaging services.
Company logos, posters, and communications can no longer be entrusted to the graphic cousin, as well as videos or more advanced IT services.
Communication in Healthcare must always refer to the truthfulness and transparency of the information, especially when it directly involves the patient. There are laws, there is common sense, and there is the Hippocratic Oath. Marketing can never be misleading, but it must aim to provide useful information to the reader.
Also, for this reason, our healthcare marketing agency specializing in Health Communication has an extra gear. Our working group is made up of professional journalists specialized in scientific dissemination. We, too, have a strict code of ethics that inspires and binds us. We collaborate with a network of graphic designers, web admins, creatives, healthcare social media marketing strategists, congress organizers, computer scientists, photographers, and filmmakers.
A cooperative of professional health journalists
Therefore, the logic is inverse of the traditional agency, which is almost always made up of designers. We guarantee a journalistic approach: we have a flair for identifying the “news,” the fact that interests the public most, and then we transform it into actions/tools/solutions. But what ” stories ” should the healthcare marketing agency use to communicate effectively with the patient?
The goal is to inform about its performance, differentiate itself from its competitors, and promote services in a good, functional, direct, and useful way. Until a few years ago, it was not common for outpatient clinics, diagnostic centers, nursing homes, or medical specialists to frequent the world of advertising and communication in general. Few had a website. Almost none of the social profiles. The rules prevented forms of advertising (except with the prior authorization of the Medical Association).
Today we live in a context of constant growth of “health communication.” Therefore, it becomes even more important to be recognized and distinguished in an increasingly intense competitive climate.
Health Communication services
First, we analyze the customer’s strategic needs, and then we have the objectives to improve the business only after these investigations. Then, we offer a wide range of specialized services, from creating the web portal (or remaking the site) to managing a blog. Or social pages (Facebook, Instagram, Linkedin, Twitter, etc.), 360 ° graphic creations (from the new logo to the brochure, from the service card to any other type of visual creativity.
We take care of relations with the mass media nationally, with various press offices and social media relations experts. The deals with scientific dissemination. They are paper publishers, and we have half a dozen books on health issues under our belt. In addition, we have made scientific journals, house organs, and many other supports.
We are video experts: in commercials, interviews, educational, and graphic animation.
Prestigious clients
We take care of the entire communication and press office for the Italian Society of Orthopedics and Traumatology (SIOT), for various companies producing diagnostic devices for numerous health facilities and medical centers, for some pharmaceutical companies, software houses healthcare marketing agency; we have collaborated for years with GE Healthcare, and we manage the marketing for several medical specialists throughout Italy.
Contraindications of bad communication
The risk of relying on a generic communication agency is losing to useless choices.
In addition to dealing with scientific dissemination contents, elaborated by experts able to develop ad hoc strategies for your professionalism, in combination with the modern methods of web and cross-media journalism, our team can boast another aspect, the most important: vis our logo our born?
Whenever we publish a video, blog article, public post, or any other online and offline content for your health communication, we are aware of our values of legitimacy and consistency, without forgetting a precise healthcare marketing agency planned at a table after a careful analysis of the case.
Our market surveys do not assume only knowledge in the sector but are concerned with identifying your target audience and studying your competition. Based on this survey and after comparison with your needs, we will come up with creative ideas and differentiation strategies to bring out your potential to the fullest.
