Whether you’re a designer, a marketer, or someone else, it’s essential that you fully understand the differences between the features of rastersand vectors and why vectors are better.
Rasters and vector graphics have completely different purposes and serve different purposes. Networks are commonly used in photography and online applications. On the other hand, vectors are mainly used for brands, logos, and icons. In this guide, we list the top reasons why a vector logo is a right move for your brand or for embroidery digitizing. If you want to quickly learn how to make one yourself
A Vector Logo Is Scalable
The main advantage of vector over raster graphics competitors is its infinite scalability. Vector logos can be infinitely scaled to fit large print design needs or, conversely, scaled down to meet smaller requirements. Why is this important? Vectors are a lifesaver when you need your logo to fit on a small business card as well as a large gallery poster or billboard.
Mathematical equations form the basis of vector numbers. Brand logos can be scaled in both directions (up or down) without losing accuracy. The sharp edges visible in the original vector logo remain visible even when zoomed in or zoomed out to a large size. In online conversion tools, you can scale things by turning on scale mode in the selection tool. In addition, you can even change the position of the focal point so that you can drive in the zoom direction.
A Vector Logo is Easily Editable
To make things even better, the vector logo is easy to edit. Design iteration can be a tedious process in which multiple ideas emerge, are tested, and then rejected or implemented. Maybe you want to change the colors of your logo or rearrange some of its components.
During this cycle, it is natural for you to make changes in a simple and direct way. This ability to correct or completely change your logo is important when dealing with clients or working in a fast-paced, deadline-driven environment.
A Vector Logo Has Many Export Options
When working in vector applications, you can easily export a single vector logo to any vector or raster format as needed. For example, in online conversion tools, to export any vector logo to any vector format or bitmap format, just click the export button and select the format you want to export.
Options include Export as JPG or PNG for raster graphics and SVG, PDF, AI, or VN for preserving vector document export. These formats are ideal for exporting final versions of logos and sending branding packages to clients, media, or publishers. Online conversion tools includes a large collection of royalty-free vector icons in the icon library! If you want to submit a draft of your vector logo or other design elements, you must export it to a raster format.
Popular File Formats
AI (Adobe Illustrator Artwork)
AI is the native Adobe Illustrator format that designers use to create logos, as well as other brand assets such as print materials, illustrations, and more. The vector file format can still be edited with Adobe Illustrator without compromising the file quality. AI files are known for the high quality they provide for logo files and other designs, as well as the editing options they offer.
EPS (Encapsulated PostScript)
EPS logo files are highly compatible vector files that can be used by many design editors. You can also edit it and resize it without changing the quality. These files are master files and are primarily used for large-scale professional graphic design and printing.
Raster files can also be saved as EPS files, which behave like vectors. These tags are like the gold standard you need. They have transparent backgrounds and are easy to edit, like AI logo files.
SVG (Scalable Vector Graphic)
These file formats are mainly used on the web. SVG logos can be resized to any size without quality loss, just like other vector files. This is the W3C standard for vector graphics, so they can support any screen resolution. Additionally, these files are based on XML (Extensible Markup Language); Thus, they can be viewed in browsers with different hardware and software, such as Adobe Illustrator.
These files have a transparent background and are ideal for logos. SVG logos are primarily used in printed materials, website images, and icons. Further, SVG logos can be animated and styled using CSS (Cascading Style Sheets).
PSD – Adobe Photoshop
Adobe Photoshop is a professional image editing program for working with bitmap images. Professional photographers often use this type of file. Designers do not have to create logos in Adobe Photoshop but can export AI files to Photoshop. When a logo (such as a watermark) is included in an image, graphic designers can export the AI file to PSD.
JPEG – Joint Photographic Experts Group
JPEG (also known as JPG file) is a standard logo file format for digital use. Clients and front end developers often use JPEG files. Although the resolution of JPEG files is slightly lower than that of PNG files, JPEG images load faster on websites. JPEG files can contain either RGB or CMYK colour profiles.
JPEG files can be compressed to varying degrees, which reduces the size of image files. They are uploading fast to the site. JPEG Suitable for print and web. These files do not require proprietary software to view and edit like custom embroidery patch requires. There are JPEG files available for web browsers and operating systems.
Universal Format Saving Method
Many users cannot use vector software and cannot open native vector files. With online conversion tools, which is available on iPad, iPhone, and Mac, you can do this easily. On a Mac, you can click File > Export to > and select SVG, PDF, and of course, VN from the drop-down list – this is the online conversion tools format. I hope you have seen why it is better to design a vector logo for your brand. To keep up with the latest design trends, check out the amazing design trends of 2022.
