The secret to long-term success for internet retailers is in raising conversion rates.
After all, you won’t be making any money if customers don’t make purchases! And with an estimated $7.31 trillion in e-commerce retail sales by 2025, you want to be sure to optimise your CRO to capture as much of that spend as you can.
Nevertheless, improving your online business might be challenging.
Even if you’ve followed all the correct steps, like promoting your website and running online advertisements, you can still experience low conversion rates. In the second quarter of 2021, the average conversion rate for US e-commerce stores was 2.8%. (which is the most recent data available).
What’s going on, and how can you increase your conversion rate past three percent? Making it simple for your visitors to purchase from you is the main goal of e-commerce SEO India.
How do you go about that? Analyzing your data first can help you determine where visitors are getting stuck. Don’t worry if it seems difficult; I’ll lead you through it.
Let’s first discuss the reasons why CROs differ from e-commerce websites.
What Are the Differences in Conversion Optimization for E-Commerce Stores?
Because e-commerce companies sell tangible things, which can be more complicated and time-consuming to acquire than, say, a service – which has an average 9.3 conversion rate across the sector – CRO for e-commerce stores is different.
The reason for the difference in average conversion rates is that an e-commerce store may have five or six steps in the checkout process, but a service website may only have one or two. This makes it even more crucial for you to optimise your CRO.
As a result, e-commerce sites must pay more attention to every step of the buying process, from the product page to the payment page.
Purchase decisions can be impacted by the distinctive friction points that exist in e-commerce sites, such as shipping and returns.
As a result, e-commerce business managers must approach store optimization holistically.
For example, this can entail searching for ways to boost client confidence through social proof and quicker checkout procedures.
To increase their conversion rates, e-commerce business owners should concentrate on designing a smooth purchasing process.
E-commerce CRO Technique: Include Recommended Products
Increasing conversion rates with recommended goods in your online store is a terrific idea.
When someone goes to a product page, they are looking for details about the item and how it may help them.
You may aid customers in making decisions about what to buy and improve your conversion rate by making recommendations for additional items that they might find interesting.
During their first visit back to a website, 37 percent of shoppers, according to Invespcro, clicked on a suggested item.
For instance, Amazon suggests products based on your browsing history or past purchases. This keeps visitors on the website longer and boosts purchases.
Making pertinent product recommendations to your clients enhances the customization of your online business.
Utilizing AI, trending data, and prior purchases may improve website personalisation and product suggestions even further.
86 percent of consumers claim that website personalisation influences their choice to make a purchase. You shouldn’t pass up on using this e-commerce conversion rate improvement strategy.
Depending on your e-commerce SEO services India platform, the procedures for adding suggested items may differ. The most often used platforms’ instructions are as follows:
- Shopify
- Big Business
- WooCommerce
Make sure your product pages sparkle using the E-commerce CRO strategy.
Your e-commerce business depends on having top-notch product pages.
Customers feel more confident about the purchase when they can see what they are buying and get a concept of how it will appear and perform in their life.
You must ensure that the media you employ on each product page does your items credit because your visitors cannot touch or feel them.
Start with a set of high-resolution images that show the product from numerous perspectives and with varying degrees of detail.
To reveal texture and details, make sure your photographs have a resolution that can support a zoom capability.
Best e-commerce CRO tactic: Streamline Navigation
Customers frequently check to your site’s navigation first if they have a certain product or category in mind.
You will lose revenue and consumers if your navigation is difficult to comprehend, overly complicated, or unclear. In fact, a HubSpot case study showed that middle-of-the-funnel landing pages’ conversion rates improved by 16–28% when the navigation was made simpler or eliminated.
To create an efficient e-commerce website navigation, follow these steps:
- To determine how and where users click, utilise heat maps or conduct user testing.
- On every page, prominently highlight the categories.
- All menu items should have precise labelling and succinct explanations.
- Create logical and easy-to-understand menus based on how visitors interact with your website.
- Be careful not to bury important menu items in nested sub-menus.
- To determine which navigation layout your clients prefer, test out a few alternative options.
