Copywriting and content writing are undividable parts of Digital Marketing. Without applying these two you can not complete Marketing campaigns and seek the results. Yet, copywriting and content writing are different terms with various functionalities. And knowing them, will ease your experience and help you boost your product sales. So, we are here to answer the question: Copywriting vs content writing: What is the distinction?
Copywriting Definition
So, what do we understand when saying copywriting. It is one of the leading sections in Digital Marketing.
The copywriter creates selling content, advertisement text, product description, slogans, and content for landing pages. It refers to your target audience by persuading them that your product is worth buying.
In this case, the text size is not so long. Moreover, they should be short but full of important details. Besides, the copywriter should involve different call-to-action that will lead the user to purchase your product. In addition to the said info, it should perform very effectively in a short time frame.
Content Writing Definition
So, what about content writing? The main goal of a content writer is informing, telling a story, or teaching the audience. Content size is usually long as compared to copywriter’s content. This includes various articles, reports, online books, email newsletters, etc.
Usually, content writers have a good knowledge of SEO and become a part of an ongoing project or strategy.
How They Help Each Other to Succeed?
So, as we have already known which are the main functionalities of these two professions let us see how they help each other in a Marketing Campaign.
All of us know that in order to make customers buy your product you need to inform them about it at first. And in this case, content writing is very beneficial. Due to it, you learn people about the main features of your product, its advantages, and disadvantages, etc. After that, the copywriter creates content to sell the presented items to your preferred audience. The text should impact the user’s consciousness and awake good emotions towards your presented item.
Though the content writer is not the specialist who should impact the sales directly he/she is somehow concerned about the sales. That is why they present the product’s features, show its best functionalities, tell and inform the users about its cons and pros. This info will be used in a Marketing campaign and copywriter while writing a selling text. Although copywriters should have good SEO knowledge, content writers are more focused on it. These specialists are responsible for researching high-ranking keywords, strong and catchy headlines, writing the text with good readability, etc. That is why they should be good at Search Engine Optimization.
If you can measure the copywriting effectiveness in a short time frame you can not do the same for content writing. As we mentioned above, it is a part of long-term and ongoing projects.
One more important fact is that content writers bring good traffic to the website or Social Media Pages. Yet, copywriters turn the traffic into qualifying leads.
To have an active Content Marketing campaign you need to hire experienced specialists in this field. Or else, you may find them all in a single place, for example, in the agencies. And here is the recommended one: WPGlob Content Marketing Agency which combines good copy and content writers, graphic designers, video makers, editors, SEO specialists, etc.
Let’s compare visually
| Content Writing | Copywriting |
| Informs, teaches, tells | Write selling texts |
| Long-size content | Short-size content |
| Articles, reports, online books, blog posts, film, television, etc. | Ads and landing pages’ texts, taglines, video content scripts, mail letters, Social Media post texts, etc. |
| Expert SEO knowledge | Good SEO knowledge |
| Measuring work effectiveness in a long time frame | Measuring work effectiveness in a short time frame |
| Increase the traffic to a website or Social Media | Convert the traffic to qualified leads |
Summing up
So, in this article, we tried to define the two common terms. They have become an undividable part of our everyday activity. As everywhere you enter whether it is a website or Social Media page you encounter content written by either copywriter or content writer. To differ these two terms is very important not only for the business owner who should gather a good team of specialists to complete all the tasks but also for you as a user. To know which kind of text you use and what is its purpose initially.
And each of these two parts is responsible for the Marketing campaign development or boosting.