With so much competition in the business world, it’s a real battle for companies to gain brand recognition. Fortunately, there’s an easy solution to this, one you might not expect: photo booths. These picture vending machines are a versatile marketing tool that will promote your brand and build that company reputation you’ve been dreaming of. At the next corporate event or trade show, you can delight people with fun selfies while also hitting these goals:
- Putting your brand front and center
- Attracting new customers
- Inspiring customer sharing on social media
- Collecting customer info for future marketing
Customers are eager to take pictures in a photo booth rental Chicago, IL, a photo booth Irvine, California, and a photo booth Fort Worth, Texas, which is why buying or renting a photo booth is essential for brand promotion. Here’s a deeper look at why a photo booth is effective for your business.
Put Your Brand Front and Center
Branded photo booths do wonders in raising brand awareness. By buying or renting a branded photo booth, you also gain access to branded photos, branded prints, and branded GIFs. This means that while everyone is capturing treasured moments with loved ones, all of them will notice your brand. Plus, many people display their branded prints in the office and share them on social media, leaving a lasting impact on current and future customers.
You can even consider adding a promotion alongside a branded photo booth, too. For instance, if customers bring your branded photo or print to your store, they can receive a discount on your products and services. You can also provide a QR code that allows customers to access the discount on your website. This way, your customers won’t quickly discard their branded photos, and you can appeal to their frugal sensibilities.
Attract New Customers
A photo booth is a special activity that draws people to engage with your brand. The inclusivity of photo booths is part of their attraction to customers. Anyone at any age can enjoy snapping a selfie with a friend. Contrary to other marketing tools that target younger generations, photo booths evoke nostalgia and positive feelings for all ages. The good news is that people will connect those powerful vibes with your business, extending your brand’s reach.
Another great thing about buying or renting a photo booth is that you can include props that promote your brand. Think about the symbol and colors of your brand; how can you include those in your props? By integrating the key elements of your brand into props, customers will have another tangible experience with your brand that will keep your business at the forefront of their minds.
Inspire Customer Sharing on Social Media
What if a funny picture from your photo booth went viral? Unlimited opportunities for customer-generated marketing are available to you by buying or renting a photo booth. As more and more customers share their experiences online, a photo booth allows you to create unique hashtags for your business and can draw followers to your social media accounts. With so many of us posting, liking, viewing, and sharing things on social media, it’s never been a better time to promote your brand through customer-generated marketing.
Collect Customer Info for Future Marketing
When you buy or rent a photo booth, you have the chance to collect info on customers who shared in the fun. Before customers share their pictures from the photo booth on social media, they’re required to include their names and email addresses. This info will help you stay connected with your customers long after their enjoyable experience at the photo booth, giving you the opportunity to build a relationship with them.
Buying or renting a photo booth is truly a four-fold benefit of putting your brand front and center, attracting new customers, inspiring customer-generated marketing, and collecting customer info for future marketing. Are you ready to include this incredible feature in your brand promotion? Don’t worry if you aren’t sure about buying a photo booth yet – you can rent one to get a feel for how it works in your business. Your customers are just waiting to capture and share their first photo.
Questions about photo booths or how to buy or rent one? Comment and ask here. Plus, make sure to like and share on your social networks!
