The eCommerce growth is expanding! Almost every industrialist is investing in this industry and making money. They are using feature-rich platforms when it comes to web development for eCommerce. Shopify is making its way ahead.
Currently, there are 1.75 users using the Shopify platform for selling. Around, 3.76 million Shopify sites are now available.
Indeed, the features it has and the model it resides in are the major reasons for its popularity. The aim of this article is to reveal how this eCommerce platform is a win-win deal for your online store development.
Why Choose Shopify for Developing an Online Store?
Setting Up an Online Store is Easy
Of course, Shopify is an easy to use platform, hence, it allows creating and launching an eCommerce website without any chaos. All hassles to setting up and hosting are not considered here. Certainly, this eCommerce platform is preferable by sellers because it is a simple alternative that does not have technicalities behind it. Its’ Admin Panel is user-friendly and easily accessible as the platform is logically categorized according to the user’s requirements.
Appealing Appearance
We all know the slang “First impression is the last impression”. It fits in the case of eCommerce store designing as well. When the visitors land on the website, they notice what looks engage them the most. Remember that the store’s success majorly depends on the initial impression your site gives.
Shopify has several basic theme choices integrated that you can choose to coordinate your business aims or objectives. It has approximately 100 free and paid themes. The platform enables the designers and developers to create appealing storefronts with high-quality design options. Here, you can take assistance from the Shopify developers and get their ideas. They are experienced and skilled enough to customize the eCommerce site considering their needs or expectations. Because of the different template options, the designers or developers can make the store with enhanced UX and UI.
Assured Security and Reliability
The one thing that cannot be neglected is the store’s security. Therefore, one has to make sure that the platform they choose offers the reliability feature. This is so true for Shopify. Undeniably, the malware attacks and hacking in this digitized world are propelling. Hence, keeping an edge from all these suspicious acts is essential.
As an owner of an eCommerce store, your database is huge with customers’ details, like, their banking details, address, debit or credit card details, and so on. There is a necessity to secure the data and have a secure and fast website.
Shopify never fails to impress its users with the reliability aspect. From upgrades to server maintenance, it controls everything. It makes sure that your eCommerce site is loading and navigating quickly.
Extensive Applications
Someway or the other, there comes a need to extend the store’s functionality. Usually, the existing functionalities and features do not meet the needs. In that scenario, the Shopify Applications can be leveraged for eCommerce store enhancement. All this is possible by including extra tools and features. You can find these apps from the Shopify marketplace for every requirement, such as accounting, payments or shipping, etc. The platform currently has 6000 applications in its repository. These work the same way as the extensions and plugins for your eCommerce store.
Using them, you can include loyalty programs, customer wishlists, reviews, and include the social media platforms, accounting solutions, fetch detailed analysis, etc. from the applications. All it implies is that despite what you want to experiment with within your store, an application is available. Most of the applications are free and some are paid.
Basic Marketing Tools
Shopify extends the availability of designing campaign landing pages. This is the factor that differentiates Shopify from others. Also, it keeps other essential SEO measures, such as meta tags and custom title tags. It is created for marketing, particularly for those who require quick marketing and cutting down. Fundamentally, its packages have SEO functionalities and refined eCommerce analytics to know how the visitors are approaching them.
Moreover, in integration with the SEO tools, it also has valuable marketing tools, like, targeted email marketing, social network integration, custom gift cards, store statistics, discount codes, etc. Also, it can benefit from the improved marketing features, namely, a custom pop-up window to track sales or capture emails.
Satisfactory Customer Assistance
Availability to your customers is essential whenever they require it. For a long time, the developers are the one expensive support to create an online store. However, Shopify phone, email and live chat are also important in eCommerce websites. Believe us- it does not make any hole in your pocket for long-term usage.
With the Shopify platform, the online store can experience 24X7 reliable customer care support. The skilled professionals are there for you round the clock via phone, email or live chat to solve queries and to maintain the store’s running state.
SEO-friendliness
The competition online store experiences demand the owners stay ahead of their competitors. Hence, ensuring to remain on the top in search engines is essential. When your eCommerce website is able to maintain the position, then, you will have increased ROI and more customers.
Indeed, to top the game, Search engine optimization is a dire need. As Shopify is an SEO-friendly platform, you can build a store that can generate higher revenue and traffic for your business.
Website Responsiveness
Nowadays, like us, most of the users prefer to access the site from mobile phones rather than PCs. So, it is important to have a site that is mobile-responsive. Choosing the platform that lets you create a responsive site allows to access it from any handheld device.
Because of the responsiveness of the Shopify theme, creating an eCommerce site that is mobile-optimized and used by every other customer.
Secure Payment Options
Many online store owners find it challenging to integrate secure and reliable payment methods. It might be! But, we cannot deny the fact that the payment methods you can choose enable the clients to pay easily and quickly with varied options.
Shopify eCommerce platform allows business owners to include the easy payments gateways easily. Stripe payment option is the method it has that enables the purchasers to pay without any additional fees. For Shopify, payment integration is not a complicated task. It gives an easy way to pay conveniently with different payment gateways.
Concluding Remarks
Online Shopping is taking a leap, so do the eCommerce stores. So, investing in the platforms for creating an eCommerce site is advisable. Shopify is the right choice for you. It has many features and benefits that make it a must-have solution. By partnering with the company for Shopify development services, you can build a highly customized site.
Have you created your site with the Shopify platform? What benefits have you experienced? Share your thoughts with us!