A successful E-commerce store pace with changing world and its way of living. For your online business to reach the skies, one has to be acquainted with all the latest and upcoming SEO techniques/strategies and know how to make your store tempting for your customers. On-page SEO helps your website rank higher, drives website traffic and engagement of users.
The few most important concepts of on-page SEO are:
1. Specific keywords Research:
The most important tool is keywords. You will find your audience with the set of keywords you use on your website. Keywords are bait for your customers. To achieve visibility in search engines, keywords are your first step on the ladder. Trending keywords or most searched words can help you to select your content. Placing the most important keyword in the heading, page title, subheading and paragraphs make your website more focused. A few examples of keyword research tools are: Ahrefs keywords, Google Trends, Keyword Shitter, Google correlate, WordTracker Scout and Search console.
Points to remember:
* Cover your content with all the possible details that readers are looking for. As when readers/viewers get all the vital information from one website, User is more likely to visit it again.
* Add details related to return policy, delivery, product ingredients and customer reviews.
Content
Product page: It is significant to have a product page for your users to contemplate your brand. The product page allows buyers a chance to browse through your website and urges them to take an action. Assessing your competitor’s website should be your first step to getting an idea on shaping your website and things to be included. One should look for:
- Multilingual website
- Characteristics/ Ingredients of products/services
- Deciding specific colours, style, tone and theme of your page.
- CTA numbers and display
Also, delete out of stock/ unavailable products from the index to avoid the hassle.
To make your website outshine others and among the top ranking, one has to display it uniquely and attractively. To differentiate the number of index pages from your sitemap as well as a number of pages from Google organic. Ensure that only pages from your sitemap are open for google indexing.
2. Category Pages:
Owners of E-commerce website tend to focus more on product pages and landing pages but not on category pages category pages aims for keywords that consumers search oftentimes.
Seven category page elements that improve ranking are:
- Metadata
- Make headings relevant
- Include text
- Use featured content
- Make link text relevant
- Emphasize category navigation
- Header and footer links
3. Blogging
Blogging is one of the most influential tools in today’s era. It tightens relations between owners and customers of the company. Blogging is considered entertainment for viewers as it includes unique content, images and videos enriching the company’s value.
It incorporates most searched keywords engaging traffic to the website.
Blogging has high-quality content and strong queries. In blogging, the company’s posts should answer frequently asked questions (FAQs).
Posts should captivate the audience’s attention for a longer time making them wander around the website and finally tempt them to buy a product.
Blog articles should also contain links to product and category pages in the catalogue.
Also read: https://www.postipedia.com/features-of-crossbody-purses-and-different-purse-manufacturing-materials/
4. Meta Title and Description
Meta titles are short but meaningful elements adding essence to your website. One should be very careful while choosing a title as there is the number of similar sources available for web users to browse through, to make your website get recognized, it should be catchy and attentive. The meta title should briefly summarize the topic for users to read further. Many businesses also add templates to meta tags. Meta title and description should include:
- Ordinary keywords
- Long-tail keyword variations
- Action words such as buy, click, sale, free, discount and learn
- Specify the unique selling proposition of your company such as free delivery, after purchase benefits/services, complimentary gifts/samples and a free return policy.
5. Reviews
All your social media campaigns, advertising campaigns and conferences may praise your fresh new product but buyers will always be skeptical to buy your product. Real-life experiences of users and their reviews influences buyers to utmost certain amount to buy or not buy the product. Reviews should be unbiased, honest and trustworthy. Posting a lot of positive reviews can hit your sales. Negative comments won’t affect your sales if they’re in minority. Opinions of customers make your brand successful. Keep in mind to always be friendly to your customers to build goodwill.
6. Users Experience
Keeping track of your user’s activity is a crucial task for SEO specialists. Activities of your users should be analyzed to evaluate your company’s progress.
Factors that should be considered are:
- How much time does the average user spend on the page?
- What is the bounce rate?
- Which pages are most visited?
- Which product/service is most liked by consumers?
- Which product has the best review?
7. Internal linking
There are many benefits of internal linking. It untangles on-site navigation for viewers and engages with content that they’re interested in.
It also helps search engines to distinguish a website’s theme. Moreover, it encourages users to spend more time on the website by visiting multiple product pages.
Internal links should be added at only appropriate and reliable places. Most clickable link indulges in images/videos, website owners should always consider that.
8. Related Products
To make your website more engaging and useful, products related to the main product could also be sold to gain extra revenue.
For example, If your website deals with clothes then add on products which are used while wearing clothes like belts, jewellery, etc. can also be sold through your website or if your website deals with hotel services then car rental services could also be provided.
This type of services engages more traffic as there would be no need to scroll other websites for other related products. It also builds goodwill and makes your website shine amongst all.
9. Product Videos
This technique is one of the most underrated but effective. It generates curiosity among buyers and urges them to pay visits to your website. Making videos of how your product could be used in a unique way and how to make the best use of it is the cherry on top of your website. For example, for a clothing brand, different hacks could be shown for wearing the top. If you sell spices or food items, how to make different recipes can be made using your product would also be an amazing eye-catcher for your website.
Techniques like this help to increase website traffic and eventually leads to action among viewers.
10. Optimize URLs
The website should have simple and easy to read URLs. Below are a few examples of the same:
- Yourdomain.com/categoryname/sub-categoryname/productname (product page)
- Yourdomain.com/categoryname (category page)
- Yourdomain.com/categoryname/subcategoryname (sub-category page)
11. Catchy Product Name and Headlines
- Each website should focus on creating a brand exclusive website. It should be attention-seeking, creative and up to trend. Website makers should write catchy descriptions for products which make buyers take action. It should create desire.
- Different appeals to make your website perfect could also be used. The use of taglines and logos can also make your website more effective to operate.
- To conclude, On page SEO can do wonders for your business if optimized in the right manner. It drives quality traffics and immensely increases sales. SEO tactics are a great way to acquire a target audience and build goodwill for your brand. It might not give desired results in a day but surely after a short period it will boost your business and expand it unbelievably.
