PPC agency Houston is a growing trend in the online marketing industry. It’s a great way for businesses to advertise their brand and reach new people in an instant. Marketing PPC is no longer just reserved for big businesses with expensive billboards and TV ads. Now it’s available to every small business out there that wants to increase its exposure by getting in front of potential customers around the world.
As more and more companies turn to PPC as a means of attracting customers, any PPC agency needs to do their research to provide quality results. They need to be able to effectively manage campaigns, measure their performance, and create a strong relationship with the client.
PPC agencies are always looking for the next scoop, and this is an industry where secrets are rarely held in. With all of those secrets out there, it can be difficult to know what things you should pay attention to and what you shouldn’t. Here are ten things you need to know if you’re thinking about starting a PPC agency or improving your current one.
Grow Your Brand By Building A Strong Reputation on Social Media
Social media is not just for brands anymore. It’s also crucial for PPC agencies to get the word out about their work and grow their brand. For example, if you run an SEO agency, you can use social media to share the opinions of clients who have hired you. You can also post links to your blog posts, videos, and any other relevant material that shows off your expertise concerning the industry you work in.
Be Proactive About Your Social Media Strategy
It’s important not to wait until someone asks you questions about your services before responding on social media platforms like Facebook or Twitter. You should be engaging with potential clients in real-time so they know they can always reach out to you if they have any questions or concerns about their business needs.
Stay in Touch With Clients Through Newsletters and Events
Communication is the most important part of any business relationship. Clients want to know that they’re not being forgotten, so it’s important to stay in contact with them throughout the year. Send a newsletter every few months to keep them up-to-date on what’s going on with your business and ensure they’re getting what they need from you.
A welcome kit is an easy way to get new clients excited about working with you again, especially if they don’t have much experience working with agencies in general or PPC agencies specifically. A welcome kit should contain everything from information about your agency’s services and fees to samples of past work and other items that will help convince new potential clients.
Keep Track of Leads, Accounts, Contacts, and Marketing Campaigns With A CRM
Keeping track of everything that happens at your agency can be difficult if you don’t use CRM software. A CRM will allow you to manage client information as well as your own sales leads as they come in and out of the system over time. You can also use it for billing purposes because it will help you keep track of what’s coming in and going out each month so that you aren’t stuck chasing down payments when bills are due!
If you’re not using a CRM yet, then it’s time to start using one! Having one will make it much easier for you to keep track of all the different pieces of information that come into your business. For example, if you have an account manager then they will need to be able to easily find out which new leads have entered the system since last month when they were last updated.
Offer High-Quality Free Resources Like Whitepapers To Build Trust
If you’re a PPC agency, one of the best ways to get more business is to offer valuable free resources that can help your clients succeed. This is especially true if you’re able to offer something that is easy for clients to access and understand.
For example, if you specialize in search engine optimization (SEO), then offering a free guide on how to optimize their website for search engines will help them get more visibility in the SERPs and increase their click-through rate (CTR).
Build links on platforms where your target audience congregates
If you’re looking for new clients, building links is one of the most important things to do as an ad agency. It’s also one of the most overlooked activities — but not anymore! Link building can be done in multiple ways:
- By targeting popular forums and communities where your clients hang out online (e.g., Quora)
- By creating blog posts about topics relevant to your target audience (e.g., “How To Get More Leads With Google AdWords”)
- By targeting specific keywords that are relevant to what you do (e.g., “How To Get More Leads With Google AdWords”).
Implement Social Listening To Identify New Leads
Social media is a great way to find new clients, but it can also be a great source of leads for your PPC agency. If you’re using social media to promote your agency, you should be monitoring your mentions and other conversations on the platform. It’s important to keep track of what people are saying about you – and how they feel about your business – so that when they mention your brand or refer it to others, you can follow up with them.
Repurpose Older Content As Ads and Posts on Social Media Sites
Sometimes, the best way to get people interested in what you do is through old content that never made it into an ad or post on Facebook or Twitter (or any other social network). This is especially true if the content was created before Google AdWords or Facebook Ads existed or if it was published before the industry moved from search-driven campaigns to display-driven campaigns.
If someone looks at an older piece of content on their favorite social network, they may not even realize that it’s promoting your business because they don’t know what type of campaign it’s running and they aren’t familiar with how Google works!
