Do you know that a whopping 68% of online experiences begin with a search engine? That’s why it’s important to have an SEO strategy in place. This guide from Gigi Catalin Neculai will help you get started.
What Is Search Engine Optimization?
SEO stands for Search Engine Optimization. In short, it refers to the practice of improving the visibility of websites within search engines. An SEO strategy can be implemented in several ways. Many of them are free. Some require a budget, time, and effort, and some even cost money.
Regardless of your chosen method, they should always be implemented together to achieve maximum results. Here are five simple steps to follow to build an effective SEO strategy from Gigi Catalin.
1. Knowing The Importance of Keywords
A keyword analysis is researching keywords and determining the most profitable ones, which means finding keywords that people will use to search for your offer. Once you have found a good list, you will use it to identify your site’s best keywords and implement them in your content.
Long-tail keywords are the most effective because they are more specific and less competitive. An example of a long tail keyword is ‘guitar lessons in San Francisco.’ The keyword is very specific, and there are very few sites that use this keyword. Any Small Business can profit a lot by using these keywords correctly.
2. Creating Quality Backlinks
Backlinks are links from other websites pointing to yours. They are very important because they show Google your page has value and authority. To rank higher in search engines, you need to build quality backlinks.
There are 2 types of backlinks: internal and external.
- Internal backlinks come from pages within your domain, such as blog posts or articles.
- External backlinks come from outside sources, such as social media sites, forums, directories, etc.
3. Building High-Quality Pages with Great UX/UI
- User experience(UX)– refers to the overall user experience or how a person interacts with a product or service.
Good UX has become a common term for a product’s “feel” and is often associated with a product’s or a brand’s “look and feel.” However, a lack of a good user experience can be a major contributing factor to a user’s negative user experience.
It is because the user’s personal experience is often only a part of the product experience, and a bad experience may damage a user’s trust in a product or brand.
- The user interface(UI)- is the part of the product that allows the user to interact with the system.
A user interface is the part of a computer or mobile device that allows humans to interact with software applications. The UI consists of visual elements such as buttons, menus, icons, text boxes, scroll bars, etc., along with their corresponding functions.
SEO is a very important aspect of web design. It would help you if you focused on improving your site’s UI to rank higher on Google.
4. Using Analytics To Find Out More About Your Audience
How often do you check out your analytics? If you don’t, you should start now, says Gigi Catalin. The data collected from these tools can tell you a lot about your audience. This info is valuable because it will help you understand your audience and create a better Digital Marketing plan.
Google Analytics incorporates an online dashboard that lets you track your site visitors and their likes and dislikes. You can see which pages are the most popular and the most visited. Also, you can track the number of visitors to your site by location, device, and time. Google Analytics also shows you what search terms people type into Google when they perform searches related to your site, so you can monitor what topics people are researching about your site.
5. Focusing on User Intent
After you know your audience, you must focus on what you can do for them. It is where you must know their intentions. User intent refers to the reason why someone uses your product or service. They won’t use it if they don’t know what they want.
It means you should always ask yourself their goal before designing your product or service. What do they want to do? Is there anything specific they want to see? What do they want to learn? What do they want to buy?
You should design your product or service around the user’s goals. The user must know what they want and how they want it. For example, if you sell shoes, you shouldn’t create a shoe store where customers have to browse through hundreds of pairs of shoes. Instead, it would help if you only showed them the pair that they want to buy.
Conclusion
The most important thing to do with your content is to connect your brand with your customers. In other words, your website should be as easy for your customers to access as it is for your visitors. As long as your content has quality, is easy to read, and is pleasing to the eye, you will be able to attract the attention of your target audience, says Gigi Catalin Neculai. If you have any questions, feel free to contact us.
