The fact that it’s a top-selling product on Amazon does not mean that you have to sell it. Levi’s shorts aren’t likely to be as well-loved during winter and it’s difficult to beat Amazon when it comes to selling the Echo.
It is important to locate items that are brand-name. It’s also beneficial to be a fan of, feel passionate about, and utilize the products you offer. If you’re a 40-year-old balding male (which isn’t a problem) Shampoo products may not be the best for you. That’s acceptable.
You don’t need to love or utilize the products you offer However, it is helpful.
With more than 150 million (soak the number for one second) Amazon Prime subscribers on the platform, you’re sure to reach a substantial audience for almost any kind of niche, be it Star Wars LEGO kits or CrossFit foam rollers.
In the end, figuring out the right products to offer on Amazon isn’t as easy as simply searching “Best Selling Products On Amazon” and clicking the first link you find.
Let us assist you in narrowing down your options. Follow these steps to help you locate the best on-brand, popular, and not too competitive on Amazon:
1. Don’t compete with Amazon. Just Don’t.
Amazon has sold millions of products. If the giant is selling a product simply put it aside.
They’ll be able to beat you and typically offer their Buy Box. Avoid the pain and choose an alternative product.
Try to focus on items that are more specific instead of standard items. It’s easier to dominate an ultrarunner’s market instead of focusing on your average running enthusiast.
You’ll probably face less competition in selling products that cater to vegetarians rather than vegetarians at large.
2. Find Demand using Keyword Research
When you’re trying to find the best product to offer on Amazon You’re seeking the perfect Goldilocks equilibrium between competition and demand.
In general, you should sell products that are in an abundance of demand and with little competition, but you’ll need to conduct a lot of research to identify the best opportunities.
3. Avoid Categories Dominated by Big Brands
Amazon doesn’t have to be the sole one that you need to be concerned about. Large players control the majority of the consumer goods market and generally have the credibility and marketing, manufacturing, and budget to beat you.
Beware of them.
Running shoes? Sure, Nike and Adidas got the job done. Toothpaste? I’m sorry to say, Crest and Colgate dominate. Mobile devices? We are already using iPhones along with Androids.
Remember, niche down. If you’re looking to market toothpaste, you must find an area of the market where big players will not run over you, such as glow-in-the-dark-flavored toothpaste. Sounds appealing. Now all you have to do is ensure that there’s enough demand.
4. Crunch the Numbers. All the Numbers
Your product has to be profitable. It doesn’t matter how much you beat your competition and make all sales if you’re unable to make enough money to pay for your expenses.
Run the numbers through to determine how it goes. Add in your manufacturing costs and storage charges packaging costs, and shipping charges. Add all of it together.
Even if you spot an excellent opportunity on Amazon, however, you might not be capable of making those numbers make sense. This occurs. You might want to consider making use of Amazon FBA to lower your expenses. It might provide the link required to make your math work.
Don’t be a victim. Go on to the next idea for a product.
5. Pay Attention to Amazon Customer Reviews
Reviews are the most important thing on Amazon. Even the least expensive products can’t last if they don’t consistently bring favorable reviews.
Review the feedback before you make a purchase. People who are satisfied with the product will likely make more purchases and have fewer returns. Those are the type of customers you’d like to see.
Also, take note of the volume of reviews. In the ideal scenario, you’ll discover products that have thousands of reviews. This is the only way to know if the product is safe.
But, other great alternatives might lack as many reviews as they do. There may be only 50 or more reviews. Review the feedback and determine whether they’re fake or authentic reviews. If they’re genuine and genuine, the product could be very appealing.
6. Consider the Dimension and Weight of the Product
Heavy, large items are more expensive to store and then ship. Take this into consideration when you’re looking at items.
You could consider selling athletic shorts. They are light and can be compacted to the same size as the tennis ball. They’re inexpensive and simple to deliver, which is precisely what you’re looking for.
Consider selling frames for pictures. They come in a range of sizes, shapes, and weights. Also, they require security to make sure that they aren’t damaged during storage or transport. These aspects make them somewhat more costly.
In our review of top-selling products, the majority of the items listed are light and durable. There’s no need to have to worry about the shipping costs or storage of items such as Crocs as well as batteries.
7. Pick Products That Cross-Sell Well
If you’re deciding what to sell on Amazon Take an extra step and take a look at the bigger picture. If you’re successful through the site, what will be your next, or even third? What’s the tenth?
Do not limit your brand’s appeal to selling products that aren’t able to grow. If you decide to start making baby wipes it is possible to make your brand available for diapers as well as lotions, toys, and even baby bags.
If, however, you begin selling glow-in-the-dark toothpaste the options are slightly more restricted.
8. Compare one-off purchases against.
Customers will only require one squatty potty (usually) however, they require monthly refills of shaving razors and dish sponges. Your customers may only require only a pair of Crocs However, they’ll require an additional battery pack every year or every two years.
Recommended Guide: How to increase sales on Amazon in 2022.