If you’re a frequent fan of ours, you’ll be (Buy Facebook Likes)aware that WSI has been working in the field of digital marketing for quite a long time. More than 25 years!
When the Coronavirus pandemic hit, we recognized that we had a duty to provide our expertise in digital marketing and help companies around the globe navigate through COVID-19.
One method we’re using to accomplish this is hosting one of our ways through the Ahead of the Curve webinar series, which seeks to offer digital marketing strategies and best practices in essential strategies that will aid you in conquering the challenges you face in marketing in the present.
Our educational webinar on the digital marketing series began this Wednesday with a tremendous response. We covered the subject of video marketing specifically, how using Video can generate revenue, retention, and relationships.
In this presentation, Ryan Kelly and Cynthia Barillas from the WSI Smart Marketing team based in California, USA, joined us to talk about the ways to use Video to improve the core aspects of the business.
We’ve provided a brief recap here.
1. Utilize Video during the Prospect and Client communication to boost sales
When you next hop onto GoToMeeting or Zoom (or whatever virtual meeting platform you’re using), switch to your camera. The webcam you use to conduct virtual meetings makes it more human to the interaction you’re engaging with your prospective or customer.
It is impossible to read someone’s enthusiasm or emotion or even communicate the importance of their business as effectively via text as you do use Video.
2. Include Video in your emails to improve your customer service
Being able to provide exceptional customer service isn’t just about how quickly you respond to a query or solve a problem. Most of the time, the quality of service you provide is enhanced due to the relationship of trust you build with your clients.
Use videos on your messages to communicate an easy how-to, the results of a product you’ve provided, or to say hello and check-in and elevate your communications with customers to a higher level.
3. Make use of Video in your Social Media Profile to make your Post More Vibrant
Social media is among the most effective ways to integrate Video into your company. In your Social Media plan, think about adding videos to your posts and stories on social media.
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You can consider live video streams via Facebook, Instagram, or YouTube to share your content with your followers as soon as it becomes available. Social media is an excellent way to distribute new videos and video content that you’ve created in the past.
4. Make use of Video on your website to showcase your client’s testimonials and Solutions
The addition of Video on your website is the easiest method to make your website pages more attractive. Visitors to websites today are more likely to read video content somewhat instead of reading it using their smartphones. Videos can also keep visitors engaged on your website for longer and even make them apply.
Take a few minutes to browse through your site and note anything that could easily be converted to a video, such as blog posts, FAQs, product pages, and case studies of clients.
5. Make use of Video in your marketing Content to Enhance Your Brand and establish your Reputation
Video is an excellent method to showcase your expertise in service and build your brand’s reputation and professional image. If you’re hoping to create your name known and establish yourself as an expert in your field. Create your own YouTube channel and begin to share the most important tricks and tips.
Suggestions that your potential customers are seeking using Video. After that, you can optimize your videos to create an audience, and you’ll soon be on your way to becoming a reputable expert in your area of expertise.
6. Make use of Video while your team is working from home to increase Employee Engagement
Many employees and businesses were forced to work from working remotely when lockdown procedures suddenly came into effect due to COVID-19. At this point in which a myriad of external influences can negatively affect your employees’ morale.
The business managers and team leaders must do their best to ensure that your company’s culture is maintained and that employees are engaged. Make sure that your webcams are on during team meetings. Get all departments and employees to weekly team huddles and for all presidents and CEOs, Send out the occasional corporate update via Video.
For more information on the above, you can watch the recording of our webinar on How Video can generate revenue, retention, and Relationships (posted here):
