Businesses use SMS marketing or bulk SMS service to retain customers. It has become a compelling way to encourage repeat purchases.
Businesses usually purchase SMS gateway software for their bulk SMS requirements. TeleOSS provides the finest software with various platforms, such as SS7, SIGTRAN, SDP, and SMPP platform. TeleOSS’s SMPP gateway is an enterprise grade platform provides fast, secure and reliable SMS delivery for A2P SMS traffic. This SMS gateway platform provides you with a comprehensive cost effective solution that has exhaustive features such as the Enterprising Messaging System to enable operations and scale business.
Let’s look at the compelling SMS marketing strategies to build a loyal customer base.
Begin SMS with a valuable incentive
First, start with providing an incentive to customers so that they need to provide their personal information. For instance, the purchase amount is added as your points for future discount offers connected to customers’ contact numbers.
It is a win-win situation. You can use customers’ contact numbers for sending messages. Also, they may opt for any discounted offer or attend a festive sale and get products at lower prices.
Run text-based attractive programs
Sending a welcome message on the first purchase engages customers. You can also share credit vouchers or offer a membership program to make repeat purchases.
In addition, you can provide them with a discount offer, say for the next 10 days. Customers are likely to visit the place to check if they can get what they want at discounted prices. However, the text message has to be compelling and done at the right time.
Implement multiple SMS campaigns to engage customers
Engaging customers continuously is more likely to build a loyal customer base. However, you may not want to overdo messages, resulting in increased unsubscribers to text messages.
Many brands utilize this marketing strategy regularly to engage customers and attract frequent purchases. Moreover, it is the best strategy for e-commerce, as customers do not have to make time to visit physically.
Execute personalized SMS programs
Text messages are usually personalized to some extent. Additionally, if you take a step ahead and add hyper-personalization. You can create a need for customers to visit and buy your products.
Further, you can use existing purchase data and design personalized deals and offerings for products that they usually purchase. Further, you can bundle customers’ favorite products with others to attract purchasing combos at a discounted price and buying something first.
Make customers happy with post-purchase care
After purchase, you can run SMS programs such as thank you texts, text with helpline number, text with customer support number, and many more! Build long-term relationships by supporting customers after their purchase.
Most customers seek support multiple times after purchase, especially in the electronics industry. Customers may find customer support numbers in a text message, call the number, get appropriate support, and they stay loyal to you for post-purchase services.
To sum up, SMS marketing is a great practice to follow. Brands build wonderful connections with this. Get in touch with us for SMS gateway solutions.