Personal branding is a term that is thrown around quite often these days. Some people think it’s about your personal website, while others believe it has more to do with how you present yourself to the public. It’s not really about either of these things; there are many different ways to define personal branding and what it means for you. If you want to create a professional online presence, build an extensive set of skills and knowledge, improve your career prospects and make connections in your field, then personal branding is for you. Here are some tips on how to get started with your personal brand.
What personal branding is
Personal branding is about being able to identify who you are, what you do, and the kind of person you are by the choices you make about your appearance, social media presence, your web presence, and the words you choose to write. It’s not about you necessarily being able to put a good sentence together or be able to make a well-thought-out argument in support of something. It’s a combination of things that will make you marketable and will be able to get the attention you need when you are ready to speak to people.
- Start with a point of view
When you start to develop your personal brand, what do you want people to think of you? You might be tempted to start with something like “My name is Thomas X, and I’m from Leicester.
How to build your personal brand
The biggest challenge in establishing your personal brand is knowing exactly what you want to achieve. Remember that you don’t want to just create a portfolio; you want your personal brand to attract the right people, get you a job or project that interests you, and help you with your career. If you can give this kind of high-level direction to your personal brand, then you’ll set yourself up for success and longevity.
The more you can demonstrate your expertise in your field, the more you can help others to do what you do. This is how you develop real expertise. However, it’s easy to get lost in your work and forget that what you’re doing can be seen by other people.
Why building your personal brand is important
Personal branding can be an incredibly beneficial tool, regardless of what kind of work you do. It’s easy to spend your entire career in a role that’s more or less an extension of yourself, where people can see you as a person who has this personal brand. While this is definitely a great strategy for many people, it can be very isolating and limiting. It’s often better to carve your own path in your career. Sometimes people go to great lengths to make their jobs seem more exciting or impressive than they actually are, or even worse, they go to Great Guest Posts lengths to present themselves in a way that makes them seem more competent than they really are.
Finding out what kind of a role you’re in can be beneficial.
Tips on different types of personal branding
- Online Presence
The first stage of personal branding is building your online presence. You can use social media platforms and other online networking sites like LinkedIn. The key thing is to be consistently active on these platforms and build a relationship with other members and other people on the platform. At the same time, you also want to continue to build a personal brand offline as well. People need to have a positive first impression of you. And you need to maintain this impression even after you meet someone in person.
- Linked In
LinkedIn is the best place for networking online. By following certain key rules, you will get started.
Conclusion
Your personal brand can help you stand out in a competitive market. If you’re serious about personal branding, it’s essential that you implement the following tips and start developing a strong online presence.
Obtain a professional email address
Personal email addresses are not just for mobile phones and computers anymore. A personal email address is also a public one that can be viewed by everyone you send email to. Take your time writing it up, making sure it is error-free and sensible.
